Manu S Pillai, a well-known writer and historian, had a similar situation when his photograph was used in a promotional advertisement for Unacademy’s upcoming product ‘NextLevel’.
Revisit all of all the times a video you didn’t want to watch played before a video that you did in 2022.
Christmas advertising in the United Kingdom is an event. Could Americans recreate the phenomenon in their own image?
Google vs Apple, Google vs Microsoft, OnePlus vs Xiaomi, Apple vs Microsoft, Nothing vs Something else…rare indeed is the period of time that passes without some mad ad swipes by one brand at another.
The decade-long boom in the online advertising business of pay-per-click (aka performance marketing) appears to be fading.
TAM AdEx: The top 10 categories together added 29 per cent share of ad volumes in the third quarter of this year.
Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk. To pause or carry on is the dilemma that several brands are facing about spending their advertising dollars/rupees on the micro-blogging platform. Musk on his own has acknowledged a fall in ad revenue on Twitter. “Twitter has had a massive drop in revenue, …
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around Read More »
A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion
At present, companies have pressed pause on advertising as they believe misinformation and objectionable content may be allowed to go on Twitter under Musk’s leadership.
Today, we’re introducing new self-serve ad solutions designed to give CPGs more flexibility and options to reach nearly every household in America. We’ve built the largest local commerce platform in […]