What American brands can learn from the U.K. Xmas advertising bonanza
Christmas advertising in the United Kingdom is an event. Could Americans recreate the phenomenon in their own image?
Advertising
Global Programmatic Advertising Market Report 2022-2026 & 2031 – Implementation of Next-generation Technologies Gaining Momentum
The “Programmatic Advertising Global Market Report 2022” report has been added to ResearchAndMarkets.com’s offering.
Influence Travelers with Native Advertising | By Christine Walker Scarce
At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising portfolio. In our last post on this topic, we discussed the importance of native advertising in general. In …
Influence Travelers with Native Advertising | By Christine Walker Scarce Read More »
Azerion’s digital advertising formats drive up to 20x more attention than standard formats, according to independent survey
Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance. …
Programmatic Advertising 101: A Guide to Programmatic Ad
Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient.
‘E-comm advertising in India could be 25-30% of digital AdEx by 2025’
Sankalp Mehrotra, VP – Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more
What Airbnb Could Teach Brands About Digital Advertising
The decade-long boom in the online advertising business of pay-per-click (aka performance marketing) appears to be fading.
Stop the clock: Calling time on gambling advertising
TikTok’s hosting of gambling ads underlines the pervasiveness of the problem. Considered alongside a plethora of malfeasance and regulatory breaches by Australia’s gambling businesses, it’s clear gambling advertising needs to be heavily restricted, if not stopped altogether. Read more at Monash Lens.
Big Tech Earnings Put Advertising, Privacy, And User Experience In Focus
Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple’s strength from Meta’s woes.
Facebook Parent Meta’s Earnings Fall Short as Advertising Fizzles
The social media giant is the latest to reveal signs of frailty in its ads-reliant business.