BJP 120, Congress 6, AAP 0: BJP’s clean sweep in Gujarat’s advertising stakes
AAP and Congress can’t match BJP’s resources, though they claim the saffron party is ‘pressuring’ media houses.
Advertising
Ad Firms Predict Slower Advertising Growth for 2023
Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a forecast from media investment firm Magna.
Advertising Slowdown Started in 2002, Will Extend Into 2023
An advertising slowdown that sparked in 2022 is likely to continue in 2023, according to projections from GroupM and Magna
Are we ready for space-based advertising?
There is no customary international law or treaties that regulate space-based advertising.
Twitter Keeps Missing Its Advertising Targets as Woes Mount
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.
Retail Media Networks Are The Next Big Advertising Channel
Retail Media Networks are forecast for significant growth in the years ahead. Becoming a strong revenue source for retailers and a valuable component in ad advertisers marketing mix.
5 methods for leveraging digital advertising during a downturn
For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
Instacart Announces New Advertising Solutions to Deliver More Value and Savings to Consumers
Instacart, the leading grocery technology company in North America, today announced Instacart Promotions, a new suite of advertising solutions for brand partners to deliver more value and savings to consumers as they shop across the Marketplace. For the first time, all brand partners, including emerging brands, have self-service access and capabilities to launch new deal …
Crypto crash leaves media companies with budget holes as advertising dries up
The collapse of FTX and the ongoing crypto winter means a lot less ad spending will be coming from what was seen as an emerging industry.
Twitter aims to diversify beyond advertising, but can it be done?
Twitter Ads: Something of a gold standard, social media ads can be fine-tuned and tailored to individual users on a mass scale, and have been particularly lucrative for Meta’s Facebook and Instagram, as well as Google.