Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Advertising
Decoding the Currency of Digital Advertising – Consumer Attention, ET BrandEquity
The digital advertising ecosystem is ballooning. Marketers are realising the need to measure the quality of media buys as consumers are bombarded with increasing volumes of irrelevant advertising messages.
Meet the Content Studio Playing Havoc with the Rules of Advertising
Little Black Book, Havoc Content owner and EP Leslie Harro tells LBB how the prolific studio has adapted and risen to the demands of an ever-changing industry in 2023
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution
Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis
In-Game Advertising Is Poised For A Growth Spurt In 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game to take off.
Twitter says it will relax ban on political advertising
The company tweeted late Tuesday that “we’re relaxing our ads policy for cause-based ads in the US.”
Cybeats Announces Two-Year Commercial Engagement with Global Leader in Digital Advertising Technology
Toronto, Ontario–(Newsfile Corp. – December 30, 2022) – Cybeats Technologies Corp. (CSE: CYBT) (“Cybeats” or the “Company”) is pleased to report a two-year agreement with a global leader in digital media quality and advertising technology, for a software license to Cybeats’ SBOM Studio cybersecurity platform.”This engagement further validates the broad and industry agnostic value that …
Key Paid Advertising Strategies For 2023
In order to increase website traffic, increase conversions, and obtain higher quality leads, a robust paid advertising strategy is essential. Let’s take a look at insights that will lead to successful pay-per-click (PPC) campaigns in the new year.
How did advertising and marketing fare in 2022?
A brief recap of the most memorable moments in 2022.
4 Key Facebook Advertising Trends for 2023
Facebook advertising has always been a fantastic marketing tool for growing a business: 78% of American consumers have used Facebook to discover products to purchase, and the average Facebook user clicks on 12 ads every month. …