Vizio Leans On ACR And Ad Sales To Sidestep The Macroeconomic Rut
Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.
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YouTube ramps up ads, moderation
If this was a YouTube video you would have to sit through up to 30 seconds of ads before you could even start. YouTube seems to be stepping up its advertising while at the same time providing less service. I still use it because it has things I’m interested in, like Chinese martial arts series …
Governance Now holds roundtable on current advertising trends
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
Why did Michael B. Jordan apologize to his mother for the new Calvin Klein ads? Find out
Michael B. Jordan’s new Calvin Klein campaign quickly went viral online with social media users thirsting over the 36 year old actor.
Call for govt to ban ‘sly’ alcohol ads
Anti-alcohol consumption networks on Tuesday called for a ban on the use of alcoholic beverage logos to promote non-alcoholic drinks, labelling it a marketing ploy to raise people’s recognition of unhealthy products.
Climate change: Seasonal advertising feels the burn
Traditional advertising strategies relying on specific weather patterns are no longer reliable and the need is to be flexible and adaptive, say industry observers
SA spends almost $1m on school phone ban ads
South Australian taxpayers will splurge nearly $1 million on ads to remind parents about the school mobile ban.
State spends almost $1m on school phone ban ads
South Australian taxpayers will splurge nearly $1 million on a new advertising campaign to remind parents about the government’s mobile phone ban in schools.
Andrews ups the ante on tougher rules for sports gambling ads
Victoria did not make a submission to a federal parliamentary inquiry into the societal damage caused by online betting, but the premier said that “shouldn’t be read that we don’t think this is a serious issue”.
Many Job Ads Now Require Salary Ranges. A Tipping Point Is Coming.
New laws are prompting employers to make significant changes in how they hire, pay, and manage their employees, writes Julia Pollak.