Facebook failed to detect election misinformation in Brazil ads
This is the fourth time that Global Witness has tested Meta’s ability to catch blatant violations of the rules of its most popular social media platform
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Lead generation has distorted admissions advertising (opinion)
Robert Kadar and Steve Roth write that there’s more to recruitment than lead generation.
Microsoft is showing ads for Microsoft 365 in Office 2021
Microsoft is showing ads for Microsoft 365 Family subscriptions to its Office 2021 customers, offering them discounts of over $28 to get a 3-month Family plan subscription.
Even Amazon Freevee’s Load Screen Has Ads Now
Loading screens are nothing new, and many video games over the years have added visuals and tips to make them more interesting. Amazon is now trying something different with its Freevee streaming service — advertisements on loading screens.
Understanding Cookies Is Crucial to Your Advertising Success
Whether your customers are interacting with a website on your computer or revisiting the website on your phone — cookies are integral to your online business.
Do pharma TV and social ads work? Pharma marketing agencies adopting new tech solutions to find out
It’s a timeworn advertising question — is my ad campaign working? In pharma, that can be an especially difficult question to answer in part because of privacy regulations, but also because the brands spend a lot of money on TV commercials where viewers can’t directly click on an ad. Healthcare
Bosch Releases 5.0 Software Update for ADS and ADS X Scan Tools
The update further improves user experience by granting technicians the ability to access Module-Specific Data Stream Items and Special Tests directly from the DTC Results screen.
TikTok’s $4 Billion Advertising Machine Is Messy Behind the Scenes
Two years ago, social media sensation TikTok came up with a slogan to prod brands to be more authentic in their advertisements on the app: “Don’t Make Ads. Make TikToks.” But last June that approach went off the rails with a high-profile marketing stunt by Starbucks. The coffee chain launched an …
Advertising played its part in India’s freedom struggle
As our quest for independence began to take shape, one of its underlying movements had a big impact on advertising as brands started amplifying the ‘buy Indian’ message of Swadeshi.