Twitter Ads: How to Target Competitor Audiences : Social Media Examiner
Learn how to research and model your competitors’ audience targeting to get more from your Twitter ads.
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ASA issues sanctions for ‘sexualized’ ads on mobile gaming sites
The Advertising Standards Authority (ASA) has sanctioned the mobile gaming platform Higgs Technology for an in-game ad that “objectified women” just two weeks after banning a similar spot from Playorcas.
How to optimize PPC reporting for ad creatives
Here’s how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.
Best ads of fortnight: Google’s #BolneSeSabHoga to HDFC Bank’s Vigil Aunty
Here are some of the ad campaigns that we found appealing in the August 15 to August 29 period
Former Microsoft engineer criticizes Windows 11’s new Start menu design, ads
Like Windows 8, Windows 11 also changed the Start menu design dramatically. The new Start menu dropped support for live tiles in favour of static icons and it can no longer be customized. The new Start menu isn’t as attractive as Windows 10’s live tiles-driven Start, and it has had its share of feedback – …
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Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
As part of their efforts to reach customers in North America, Listerine, the antiseptic mouthwash from parent company Johnson & Johnson, is looking to get people to start using mouthwash with their latest marketing effort.
Action Network CEO says sportsbooks are still spending big on ads, but with a conservative mindset
Patrick Keane says sportsbooks want to target bettors with a high lifetime value and will reward media companies that refer these users to their platform.
Germany orders shutdown of digital ads to save gas
Something to thank Putin for … unless you’re the admin trying to implement buggy and fast-changing rules while avoiding Bork
Mobile gaming companies using sexual ads to attract new users
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
Netflix’s upcoming cheaper ad-supported plan pricing tipped
Netflix is expected to show four minutes of ads per hour that will be placed in the starting, end and somewhere in the middle of the content.