Prime Video to feature ads for the first time with India-NZ series
While it offers a premium audience to advertisers, it has decided to offer only a limited inventory.
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Stop the clock: Calling time on gambling advertising
TikTok’s hosting of gambling ads underlines the pervasiveness of the problem. Considered alongside a plethora of malfeasance and regulatory breaches by Australia’s gambling businesses, it’s clear gambling advertising needs to be heavily restricted, if not stopped altogether. Read more at Monash Lens.
Money-Saving Placement Exclusion Script for Google Ads
Save money in the long run and gain control over non-allowed Unicode character sets when you place Google Ads internationally.
From Oreo to Audi, these companies have removed ads from Twitter after Elon Musk’s takeover
Following Elon Musk’s acquisition of Twitter, businesses are halting their advertisement.
The Christmas ads of 2022: Bringing joy and nostalgia but treading carefully in the midst of economic gloom
Bringing joy and nostalgia but treading carefully in the midst of economic gloom.
Eurozone wage growth accelerating, job ads show
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
Axios Is Building Toward An Even Revenue Split Between Ads And Subscriptions
The long-term goal is for Axios to have about 50% of its revenue come from ads and the other half from subscriptions, said its CBO Fabricio Drumond.
Apple Faces An Uphill Battle In Its Ad Tech Expansion
Some view Apple’s recent moves as a means to protect their interests, but the likely strategy is to build a moat around Apple’s burgeoning ad business.
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around
Advertisers are grappling with Twitter’s new ownership under Tesla boss Elon Musk. To pause or carry on is the dilemma that several brands are facing about spending their advertising dollars/rupees on the micro-blogging platform. Musk on his own has acknowledged a fall in ad revenue on Twitter. “Twitter has had a massive drop in revenue, …
Twitter under Elon Musk: Brands that have stopped ads and ones that are sticking around Read More »
Is ad waste in connected TV making brands wary?
A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion