Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.
ASCI CEO Manisha Kapoor told e4m that the regulator has started monitoring the commercials during WPL
A new Hololive Short video parodies sleazy mobile game ads and features Marine Houshou as a low-level game character.
Advertising has always been a very effective tool utilised by companies to derive business growth. Traditionally, advertising has been done with the aim to deliver a specific outcome, with brands targeting top-of-the-funnel goals such as…
Recently arriving in North America, Shirofune, the #1 digital automated advertising management tool in Japan, today announced that it has added Microsoft Advertising to its roster of major platforms, which also include Facebook, Twitter, Instagram, Pinterest and TikTok, along with others. With Shirofune, advertisers and agencies can now manage Microsoft Advertising spend within one centralized …
In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it’s arguably the most important type of promotion. Ask Nike.
Mothers and sisters should inculcate in their sons and brothers the values of giving respect to women and also asked teachers to strengthen the culture of respect and sensitivity towards women among the students, Murmu said. “The president said that it is expected from the media that they would have complete sensitivity towards the dignity …
Those slick ads for Jesus are trivial. Our reaction to them is troubling.
The GM brand continues its ‘See Her Greatness’ campaign that points to disparities in men’s and women’s sports media coverage.
The latest Beardo film Rated NFB (Not for Boys) highlights the stark difference between a grown man and boys