When the recent transformation that’s taking place in Saudi Arabia is mentioned, what will quickly come to the people’s minds is the digital, economic, labor market, and educational transformation. But one of the things that has witnessed a radical change and transformation and has had a positive impact significantly — perhaps indirectly — are advertisements …
Saudi National Day: How ads changed during recent years? Read More »
Brands that cut through: Spotify, Google, Tanishq, Maybelline, Zivame, Britannia, Axis Bank, Damensch, Housing, Scaler
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Parties and politicians have been campaigning for online votes from Italy’s 38 million Facebook users.
Because nothing is more comforting than a robot in your bedroom or kitchen pitching you to buy more stuff at all times of the day and night.
Retailers like Walmart and Best Buy are grappling for offsite ad spend, but it could destroy what makes retail media unique.
Digital advertising needs to be safer, but giving up on an ad-supported web entirely would be a mistake writes Google’s Claire Norburn.
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
As part of a global rollout, ride-hailing app Uber is piloting in-car tablets to show advertisements and value-added services to riders in the Indian cities of Delhi and Mumbai. These tablets will be fixed behind the front seat facing the rider and are a way of monetising and creating additional revenue streams by showing ads …
Uber Pilots In-Car Tablets In Delhi & Mumbai To Show Advertisements Soon Read More »
Consumers’ tolerance for ads is near rock bottom: Almost nine out of 10 say they dislike or do not engage with ads. But when ads