How B2B marketers are employing video advertising
B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients.
Even the FBI says you should use an ad blocker
The feds say cybercriminals are buying online ads to impersonate brands with the aim of stealing or extorting money from victims.
Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.
Digital Advertising Strategies For An Uncertain 2023
Headlines about ad spending are consistent: while the sector is forecasted to grow, the growth is likely to slow to pre-pandemic levels. Advertisers are trying to anticipate the impact of rising interest rates, inflation, and a potential uptick in unemployment.
Study: Netflix Basic With Ads Accounted for Just 9% of New Signups
New research from Antenna also found that only 0.1% of Netflix’s U.S. subs switched to the ad-supported tier in November
NY State Will Now Require Companies to Post Salaries in Job Ads
New York will be the fourth US state to require salary ranges with job postings when a new law signed Wednesday by Governor Kathy Hochul takes effect in September. This fall, one in every five people in the US will live in a state with so-called pay transparency laws.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google
Gucci’s most recent advertisement for Harry Styles draws flak
Harry Styles and Gucci have been receiving criticisms about their latest advertisement campaign. Harry Styles, the popular singer, is featured in the ad with childlike pictures. People questioned the advertisement for its inappropriate images.
Kohl’s Fake TikTok Ads Let Creators Bringing Their Family Into the Fun
Kohl’s fake TikTok ads have become a hot topic on the short-from video app. So, what does the trend entail? Here’s what we know about the ads.