As Blinkit, Zomato ad goes viral, several brands share memes on the trend
After Blinkit and Zomato shared a tweet, it caught the attention of many netizens. Several brands after that shared their own version of it.
Despite challenges, Netflix says its ad tier is doing well
In November, Netflix unveiled its long-anticipated ad-supported tier which offers customers in select markets, including the U.S., the ability to offset the cost of a Netflix subscription by allowing their viewing to be interrupted with ad breaks. At the Consumer Electronics Show in Las Vegas, Netflix President of Worldwide Advertising, Jeremi Gorman, offered some initial …
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Zomato-Blinkit’s ‘dhood & kheer’ ad: How a billboard banter became too big on digital
Three days after the picture of the billboard jugalbandi between Blinkit and Zomato was shared on social media, the internet is still going crazy churning out memes and threads on similar messages
Council Post: Why Attention Matters Every Step Of The Way For Ad Campaigns
Optimizing toward attention time can be an important part of building successful campaigns.
Meet the Content Studio Playing Havoc with the Rules of Advertising
Little Black Book, Havoc Content owner and EP Leslie Harro tells LBB how the prolific studio has adapted and risen to the demands of an ever-changing industry in 2023
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution
Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis
Apple Slapped With Fine Of 8 Million Euros For Not Taking Consent From iPhone Users For Personalised Ads
Apple has been slapped with a penalty of 8 million euros (more than Rs 70 crore) by French regulator for violating France’s data protection rules with its personalised targeted app store ads.
Canada court approves class action alleging discrimination in Facebook ads
A Canadian court of appeal will allow a class action suit to be brought by social media users accusing Facebook of age, gender and race discrimination in online advertisements.
French regulator fines Apple $8.5 million over App Store ad targeting breach
France’s data protection regulator has fined Apple $8.5 million for not seeking users’ prior consent before filing and/or to write ad identifiers used for advertising purposes on their devices.
NEET PG 2023: No registrations today as NBE warns against misleading ads
The board has requested that the advertisement published in some newspapers informing that ‘NEET PG 2023 applications will be accepted beginning today’, January 5, 2023, should be ignored.