Dominion’s Ads Deceive About Ratepayer Impact
by Steve Haner Dominion Energy Virginia has launched a major advertising campaign advocating legislation to increase its allowed profit margin, with ads focused on a deceptive message that the bil…
Super Bowl ads stick to light humor, catchy songs, celebrities galore: ‘It’s going to feel like just a big old group hug’
“Consumers are looking for a good laugh.”
Is Zomato a copywriter’s new copy chief?
Puns, wordplay, and pop culture nods have become the new copywriting hooks; long-form copywriting seems exiled.
Opinion | The issue for Google is privacy, not ads
The tech company continues to flout privacy regulations.
396 ad hoc postings to Uttarakhand assembly secretariat from 2001 to 2022 illegal: Expert Panel
All 396 ad hoc appointments to Uttarakhand assembly secretariat made from 2001 to 2022 are “unconstitutional”, an expert committee has found, but only 228 such appointments made since 2016 have been cancelled so far
5 highest-rated car commercials in USA TODAY Ad Meter history
A look under the hood of Super Bowl commercial history
Why Ryan Reynolds’ Deadpool 3 Ads Are Effortlessly Brilliant
Ryan Reynolds has made advertising for Deadpool 3 perfect in its simplicity.
Who’s Coughing Up Crypto Winter Dollars for Super Bowl Ads?
A crypto exchange that previously told Blockworks it planned to advertise during the Super Bowl has changed its mind.
Are ad-supported streaming services worth it?
Ad-supported plans like Netflix Basic with ads can save money, but are these ad-supported streaming services actually worth it?
Budget 2023 Expectations: Bring GST on digital advertising at par with print advertising from the current 18% to 5%
Advertising is a key catalyst in helping brands communicate effectively, thus catalysing the economy as well