Netflix’s subscription with ads may bring cheer, but it’s not all doom and gloom
It had for long been expected
Netflix Is Getting Ads In Partnership With Microsoft: Here Are All Your Questions Answered
Netflix has said that Microsoft will help it with the technology and sales for advertising on the platform.
Everything we know about ads coming to your Netflix subscription
Netflix is partnering with Microsoft to power its first ad-support subscription offering. Microsoft will be the technology partner for ads on the streaming service.
How to scale an ecommerce business using YouTube advertising
YouTube—a perfect blend of social media engagement and Google’s search engine features—provides a cost-effective platform for ecommerce brands to add value to every stage of the customer’s shopping journey.
‘Cruelty Doesn’t Fly,’ says PETA India in new airport ads
The new trolley ad will stay up throughout July
As Programmatic Streaming Grows, The Ad Experience Has To Improve
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Nicole Scaglione, global VP of OTT & CTV business at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce an… …
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Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next
Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit.
Patanjali Anti-Allopathy Ad, a Window Into All That’s Wrong With Indian Healthcare
Both Baba Ramdev and the supporters of science-based medicine need to remember that unless evidence is in the public domain, evidence-based medicine is of little use.
Meta India’s Sandeep Bhushan, on how video led advertisements drive consumer engagement across its brands
As per the company users spend nearly 50% of their time consuming videos on Meta’s platforms
Vivo India pauses all ads featuring Virat Kohli amid money laundering probe: Report
At the time of signing, Vivo had said the association will include advertising across platforms, promotions, events and social media campaigns.