Aha takes the Netflix way to reach out to subscribers from small towns
After Netflix, another OTT platform is moving to an advertisement-based video-on-demand (AVOD) model. Regional OTT platform Aha announced that it would have
Study: VoD users increasingly accepting ads
The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms.
Facebook will turn off new political ads a week before US midterm elections
Meta loosely outlined how it plans to brace its platforms for the upcoming U.S. midterm elections Tuesday, starting with political ads. In November, the nation will decide a number of key congressional and gubernatorial races in the midst of worsening political polarization that the social network has become synonymous with in recent years. Meta, which …
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How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
More online shoppers in Singapore influenced by social media ads: PayPal study
SINGAPORE – Online shoppers in Singapore are increasingly being influenced by social media advertisements, with two in five who shop across borders saying they discovered new products after viewing advertisements on Facebook, Instagram or WhatsApp. Read more at straitstimes.com.
7 Controversial Jack in the Box Ads — Eat This Not That
Today we’re taking a look at seven controversial Jack in the Box commercial ads that were ill-advised and have aged poorly.
Allu Aravind’s streaming platform Aha to roll out ad-supported content in Oct
Viewers can pick and choose whether they want to watch the library at premium prices or at lower rates with ads
Is advertising causing climate change? Actually, it’s worse than that
The rate of consumer activity has long surpassed the pace of ecological regeneration. Our obsession with consumption needs to end now, or we risk existential threat – and the role of advertising can no longer go unquestioned.
GOP slashes ads in key Senate battlegrounds
NRSC cancels over $10 million in ad buys as candidates struggle with fundraising.
Waze On Why Location-Based Ads Don’t Have To Be Creepy
Waze calls its location-based ads contextual because they’re based on one-off touchpoints rather than any meaningful patterns about a particular user.