Prosus considers sale of automotive classified advertising business
Technology investor Prosus is considering a sale of its OLX Autos classified advertising business, the company said on Thursday.
March 2023
Social media platform GotChosen introduces ads monetisation program
Social media platform GotChosen introduced a monetisation programme for influencers, the GotChosen Ads Program. Under this unique program, creators will
UK slams Lufthansa ad over ‘misleading’ green claims
The ad, which ran last June, featured an aircraft with the underside replaced by an image of the Earth, alongside the slogan “Lufthansa Group. Connecting the world. Protecting its future.”
WPL 2023: Advertiser interest may be muted, ad rates comparable to fiction shows, say experts
A tough macro-economic environment coupled with IPL 2023 starting soon might lead advertisers to park their spends on the proven ‘high-impact’ property instead of WPL. Ad slots in WPL games could fetch only a fraction of what men’s IPL gets.
ITV Studios 2022 Revenue Jumps 19 Percent, ITV Ad Revenue Drops Slightly, First Quarter to Fall 11 Percent
The U.K. TV giant, led by CEO Carolyn McCall, reports its fourth-quarter and full-year results.
Vizio Leans On ACR And Ad Sales To Sidestep The Macroeconomic Rut
Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.
YouTube ramps up ads, moderation
If this was a YouTube video you would have to sit through up to 30 seconds of ads before you could even start. YouTube seems to be stepping up its advertising while at the same time providing less service. I still use it because it has things I’m interested in, like Chinese martial arts series …
Governance Now holds roundtable on current advertising trends
Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari
Why did Michael B. Jordan apologize to his mother for the new Calvin Klein ads? Find out
Michael B. Jordan’s new Calvin Klein campaign quickly went viral online with social media users thirsting over the 36 year old actor.
Call for govt to ban ‘sly’ alcohol ads
Anti-alcohol consumption networks on Tuesday called for a ban on the use of alcoholic beverage logos to promote non-alcoholic drinks, labelling it a marketing ploy to raise people’s recognition of unhealthy products.