Are small & mid-sized ad agencies struggling?
While some industry players say the environment is challenging for the small players, there are others who believe there is room for all to grow
February 2023
Infinity Advertising bags creative mandate for Surya Roshni
The agency will offer creative services for its lighting and consumer durable portfolio
Cyprus made ad joins most creative from around the world
McDonald’s Cyprus’ new television ad has been included in the largest online community showcasing creative adverts from around the world. The professional campaign was created by TBWAEntelia ad agency in collaboration with Semio Productions and the award-winning Greek director Vassilis Bourantas as well as “the magician of light” Gannis Georgiou…
Video does not show real ‘human sleeves’ – it’s an old ad for a Netflix show
Numerous social media videos purporting to show footage of “human sleeves” – described as an artificial body into which a person’s consciousness is transferred – have resurfaced on social media after being debunked in 2021. The videos show a fictional product and were used to promote Netflix’s sci-fi series “Altered Carbon”. As part of the …
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Elon Musk apologizes for annoying and irrelevant Twitter ads
Twitter owner Elon Musk has apologized for displaying “irrelevant and annoying” ads on the microblogging site.
The Boys Celebrates Dead Season 3 Hero’s Notorious Pastime With Hysterical Ad
The Boys celebrates a dead season 3 hero’s notorious pastime with a hysterical advertisement showing off a potential Vought production.
Online gambling ads need to be regulated. The European Union is showing how to do it
While Italy has declared a blanked ban on all adverts, other countries have taken a more piecemeal approach.
‘Give back livelihoods’ — newspaper ads pop up in support of Sterlite plant, shut since 2018 stir
While anti-Sterlite protesters call the ad ‘corporate scheming’, those in favour cite setback to local economy caused by plant’s closure. The case comes up in SC on 21 February.
You must be genius …: Elon Musk slams ex-Twitter ad head for saying new CEO ‘knows nothing’
The tiff between the two started with Musk apologizing to Twitter users for showing them irrelevant and annoying ads on the platform
Case against Google by Paris attack victim’s kin could end targeted ads on social media
The case in the US Supreme Court, not only threatens Google’s ad revenue worth $168 billion, but also puts the entire social media at risk.