The report noted that of the entire traditional pie, television will occupy the largest share of 32%, at about Rs33,500 crore, followed by spends on print — ₹20,133 crore or 19% of all ad spends
“Broadway is Back!” We get told often we are there — or at least almost there. But producers of new works know the truth: Existing mega-brands are carrying the weight, and new work we all admire is suffering. For a long time now I have heard a frustration that so much advertising money is spent,…
Customer experience (CX) platform DISQO today released its third annual Big Game Brand Lift report and revealed which ads delivered the most positive consumer reactions and attitudinal changes. In the analysis, DISQO’s Ad Testing and Brand Lift products were used to provide unparalleled views of performance, including creative appeal (memorability, uniqueness, relevancy, believability, etc.) and …
DISQO Ranks Top Performing Big Game Ads for Customer Read More »
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.
The ad, released by the Assam government on Tuesday in various media, bears the photo of Chief Minister Himanta Biswa Sarma greeting and inviting people on the occasion of the upcoming Maha Shivratri (February 18) celebrations. “Welcome to the site of India’s Sixth Jyotirlinga,” says the huge media ads, which have given the names of …
Assam govt ads claim ‘ownership’ of 6th Jyotirlinga; Maha Oppn fumes Read More »