Zee-Sony to escalate war for ads, content
New entity to have top viewership of 26.7%, followed by Disney Star with 20%
October 2022
Tories’ levelling up ad campaign broke the rules, finds watchdog
Advertising promoting government policies in run-up to local elections in May described as party propaganda by Labour
Eli Manning on making ads and comedy: ‘don’t be afraid to laugh at yourself’
The two-time Super Bowl winner opens up about why philanthropy matters to him, how he’s mastered on-screen comedy and how he’s chasing both personal and professional ambitions in the coming year.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Groups Saturate TV With Negative Ads About Warnock and Walker
Democrats and Republicans in Georgia are spending millions of dollars on highly personal advertising in the race between Senator Raphael Warnock and Herschel Walker.
Amitabh Bachchan’s parampara, pratishtha, anushasan in ads
On the 80th birthday of Amitabh Bachchan, ETBrandEquity handpicks some of the best ads featuring the actor that brought commercial breaks alive.
A Closer Look: Political Ads
Political ads, especially around an election, can be overwhelming to some and there are often misconceptions surrounding the content and scheduling of political ads.
A big change — TV and online ads driving political campaigns
“First Amendment protections, according to the Supreme Court of the United States, say that campaign ads do not actually have to be true in their advertising of people and therefore you’re allowed to lie.”
Advertisers get ready for festive splurge, revise ad budgets by 15-20% for Dec quarter
While inflationary pressures and the global recession remain potential downside risks, executives said demand pickup has been robust so far, especially in discretionary segments. That explains significantly higher ad and marketing spends.
How to Plan and Create Top Ads with TikTok’s Creative Center
Have you been thinking about dipping your toe into TikTok advertising, but you end up struggling for inspiration or not knowing where to start when it comes to creating video content? Well, fear not, in this blog we take a look at TikTok’s Creative Center and discover some very handy tools that will help you …
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