Get Ready to See Ads on the Uber App
The company is aiming to display ads to consumers before and during the ride-hailing process, as well as via emails.
The company is aiming to display ads to consumers before and during the ride-hailing process, as well as via emails.
Uber has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources.
Users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center
In what they call “journey ads,” Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
New functionality comes after pilot with more than 40 CPG brands