Founder of Go Ads, Nick Kohlschreiber, Examines the Relationship Between Marketing and Tech
/PRNewswire/ — An incredibly valuable relationship has been long in existence between digital technology and marketing. Founder of an innovative media…
September 2022
Meta courts mobile publishers with incentivized app adverts
The Facebook owner launches rewarded interstitial ads, providing publishers with a new way to generate revenue.
Piracy to Ads to Ransomware: Investigation Finds $121 Million in Dangerous Malicious Ads on Piracy Sites Designed to Trick Users into Infecting Their Devices
/PRNewswire/ — Visitors to piracy sites are bombarded with malicious ads that use scare tactics to trick them into downloading malware, including ransomware…
YouTube tests 5 unskippable ads: Will users be ‘forced’ to watch more ads?
At the moment, YouTube shows only two unskippable ads which is still fine for a free user. But, it seems that five ads have irked many, as several users have expressed their disappointment on Twitter.
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said,
Italy backs ban on data tracking in political ads, France hesitates
Italy supports a full ban on targeted advertising based on the tracking of users, but France seems to be on the fence with regard to a number of key elements of the proposed regulation on political advertising.
ChannelAdvisor Announced as Google Ads Premier Partner Awards Finalist
/PRNewswire/ — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase…
Wall Street weighs in on Netflix ad business: Some analysts are ‘not convinced’ as the streamer’s growth potential outside the US is ‘far from clear’
Viewers may embrace a Netflix that inserts ads in exchange for a cheaper subscription price, but is Wall Street buying what the streamer is selling?
IAS Media Quality Report Finds Ad Buyers Must Rethink Viewability Optimization in Changing Ad Market
/PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released the 17th edition of its Media Quality Report (MQR)….
YouTube to show users 5 unskippable ads instead of two before a video starts, currently testing feature- Technology News, Firstpost
YouTube has started tests showing 5 unskippable ads before each video starts to some users. One user reported seeing 11 ads before their video started. This may force more people towards adblockers and apps like YouTube Vanced.