Website Design

As an increasing number of businesses rely partially or entirely on their online presence to sell their products and services, the significance of website design grows. A company’s website serves as its display window and, like a good or bad display window, can instantly attract or repel customers with a single glance. Maximizing your website’s appearance, user-friendliness, effectiveness, and loading speed is therefore of the utmost importance.

IT firms offering custom web design services are proliferating in response to businesses’ need for a quality website and other web services.

With hundreds of technologies involved, web development is evolving at such a rapid rate that many small web design firms in the United States cannot keep up with demand. Due to this, an increasing number of web design companies in the United States rely on outsourcing to handle the workload and reduce costs. Without the manpower, skills, and expertise provided by outsourcing, many web design companies will be unable to accept many projects and contracts, resulting in a substantial loss of revenue.

Web design and development firms can outsource in two different ways. One option is to establish a business with a U.S.-based manager and completely outsourced labor. Another option is to simply outsource problematic projects or portions of projects that the business cannot manage due to its current workload. Regardless of how dependent a business is on outsourcing, it is a given that outsourcing will result in cost savings.

Web designers cost between $75 and $125 per hour in the United States. Outsourcing saves a substantial amount of money because rates are typically per job or per page rather than per hour. This per job and per page pricing structure typically includes all custom graphics design, animations, editing, enhancing, and Java applets. This is significant because specialized jobs in the United States will incur additional costs. In the United States, for instance, a graphics expert can cost up to $80 per hour.

Now, if a client desires to have flash animation on his website, it could cost up to several hundred dollars to create a single animation. This will increase the cost of the project, resulting in additional expenses for the client. When labor is completely outsourced, US-based companies can save up to 80 percent on labor costs. This is possible due to the fact that salaries in countries where jobs are outsourced are typically abysmally low compared to those in the United States. As a result, what US businesses view as inexpensive labor is viewed as a well-paying job by designers. This is essential because satisfaction with compensation affects work quality. Not only can businesses anticipate low costs from outsourcing, but also high-quality work.

The additional business control that outsourcing provides is another advantage. Despite the fact that cost is still the primary advantage of outsourcing, increased control and a marked increase in business processes are crucial. An Accenture survey of more than 800 American and European executives reveals that business processes improve as early as the first day of outsourcing, with increasing levels of control over time. The most notable enhancements occurred in the ability to plan, operational dependability, and rapid implementation of new strategies. Outsourcing is effective because it brings with it a broader range of experience and more insights to complete a task effectively and efficiently.

Numerous American businesses choose to outsource their operations to India, other Asian nations, and some European nations. However, outsourcing to South American countries such as Colombia and Venezuela is gaining popularity and proving to be more advantageous for many businesses than outsourcing to India.

The cost is the primary advantage of outsourcing to Colombia and Venezuela. Cost is the primary reason why companies outsource. Although it has already been demonstrated that outsourcing to India is significantly less expensive than hiring US-based IT companies to complete the task, outsourcing in Colombia is even less expensive. According to David E. Gumper, a managed developer in India can cost up to $3,200 per month, whereas in Colombia the cost is only $1,000 per month. The significant cost difference for a managed developer is sufficient evidence that outsourcing in Colombia and other South American countries is more economical. Note, however, that the above-mentioned rates were for 2004, and it is anticipated that both will have increased by this year. If Colombia is less expensive than India, then Colombian prices are almost incomparably cheaper than American prices. A few thousand dollars saved is a significant amount, especially for start-up businesses, as the savings can be applied to other capitalization needs.

The time zone of Colombia and Venezuela is an additional benefit of outsourcing to these nations. Obviously, a U.S.-based company will have a time zone that is closer to yours, if not the same. If you choose to outsource to Asia, however, the time zone difference can be as great as 13 hours. Although time zone differences do not impact work quality, they can hinder communication between you and your web developers. Being in the same time zone facilitates communication during business hours, allowing issues to be discussed, addressed, and resolved before they become problems.

It is strongly advised to never outsource to a company with poor spoken and written English skills. Keep in mind that the Internet relies primarily on written communication, so it makes no sense to hire a company to create your website if you end up having to edit the content. Even if the project you outsource is solely graphic, you must ensure that the contractor has a solid grasp of the English language to avoid the hassle of design revisions. Since the majority of Colombians and Venezuelans speak flawless English, this shouldn’t be an issue.

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