Are you having difficulty making a profit? Are you having difficulty advancing to the next level of success? Would you like to accomplish your business objectives more quickly?
Then “THE TOP 10 SECRETS OF INCREDIBLY SUCCESSFUL ENTERPRISES” is a *must-have* for you.
These are the *BEST OF THE BEST* business secrets. These secrets were not acquired through reading a book or attending a seminar. Rather than that, they represent the wisdom I’ve gained over the last two decades while coaching and consulting hundreds of businesses ranging from sole proprietors to multi-billion dollar corporations.
I GUARANTEE that if you implement even one of these top ten secrets with conviction and commitment, your business will experience quantum leaps.
SECRETS OF THE MINDFULNESS
1. *BELIEVE* IN YOUR ABILITY TO WIN… *BELIEVE* IN YOUR ABILITY TO SUCCEED
While every business has its ups and downs, outrageously successful enterprises EXPECT to succeed in the long run. For such businesses,
Success is the UNIQUE possibility.
To what extent do you EXPECT your business to succeed? What less empowering expectations are impeding your success at the moment? Today, make a *decision* to succeed. “Sever the connection” with all other possible outcomes.
2. BRING YOUR MISSION STATEMENT TO LIFE AND BREATHE IT
While the majority of businesses have a mission statement, simply having one is insufficient. Surprisingly successful businesses live and breathe their mission statement… in every goal, strategy, and project they undertake. It is the driving force behind everything they do.
Is your business’s mission statement compelling? Do you communicate it – both verbally and physically – to each client, prospect, and employee? Would any of these stakeholders know what your mission is if you asked?
Every day, post and read your mission statement. It should be included in all of your collateral materials. In every goal, decision, and action, live and breathe your mission statement. This single principle will transform your business into a compelling magnet for increasing levels of success.
3. ALWAYS ENQUIRE ABOUT THE MILLION DOLLAR QUESTION:
***** “In this situation, where is the opportunity?” *******
There is an extraordinary opportunity for a MASSIVE breakthrough embedded in *every business challenge. Even when confronted with the most difficult obstacles, outrageously successful businesses never see obstacles. They SEE ONLY OPORTUNITIES. They are perpetually inquisitive about “where is the opportunity in this situation?”
Where is your business’s focus right now – on the challenge or on the opportunity? Make it a habit to ask, “Where is the opportunity in this situation?” with each challenge. That one question will blow open the doors to new solutions, new strategies, and new opportunities for growing your business.
4. TRANSFORM YOURSELF INTO THE ULTIMATE BUSINESS “ROMANTICIST”
Extremely successful businesses are perpetually “IN LOVE.” That is correct. They adore their clients. They adore their staff and vendors. They are OBSESSED with their visions. They adore every aspect of their business.
This is not a principle that can be learned from a book. It stems from the very reason you are in business. When you are “in love,” it shines through every client interaction, every prospect exchange, and every interaction with a peer or vendor. Consider the adage, “People are not interested in what you know; they want to know that you care.”
Are your clients and prospects “IN LOVE” with you? Are you “ADDICTED” to the benefits you provide? Are you completely enamoured with every facet of your business? If not, what is the reason? What aspects of your attitude, beliefs, or actions do you need to alter in order to become the “Ultimate Business Romanticist?”
SECRETS OF STRATEGY
5. CONSIDER MARKETING AS A PERIOD, NOT AN EVENT.
Contrary to popular belief, marketing does not end with a sale. Successful businesses understand that marketing is a continuous process. And, in contrast to the majority of businesses, these enterprises devote more than 50% of their marketing efforts **post-sale** activities, such as post-sale follow-up, repeat business incentives, backend selling, and referral marketing. They understand that the majority of revenue is generated *after the sale.”
How do you view and practise marketing in your business – as a discrete event or as a continuous process? What *post-sales* and prospect follow-up activities can you incorporate into your marketing efforts as a focal point? This single shift in your marketing focus has the potential to increase your revenues by 100%, 200%, or even 500%… more than any other marketing action you take in your business.
6. ALWAYS “MARKET UP”
Within each target market, there are high-end and low-end segments, as well as segments in between. Million-dollar businesses are constantly broadening their marketing horizons and pursuing prospects that the majority of businesses would consider impossible to acquire as clients. They are constantly “marketing up” to high-end prospects… a strategy that propels their business to new heights.
Which specific prospects… or which types of prospects… would you like to have as clients or customers but believe are impossible to obtain? Consider thinking outside the box and thinking BIG. It could be celebrities, politicians, admired businesses or CEOs, community leaders, or role models.
Begin with a single high-end prospect. Create a marketing campaign to connect with that individual or business. Persistence is required for this strategy, but it is well worth it. From personal experience, “marketing up” can instantly increase your revenue and business exposure, while multiplying your profits for years to come.
7. MAKE ADDING MORE VALUE YOUR PRIMARY OBJECTIVE.
They demonstrate this in everything they say and do. They communicate to clients that “you matter.” We care about your well-being and success.” They are concerned with “what do I have to give?” … NOT “what do I need to do in order to make a sale?””
Which is your primary objective at the moment —- adding value or closing the sale? Make a list of at least ten ways in which you can add value to your products and services. Implement the simplest ideas first… beginning now. Make “adding value” a daily priority in your business. When you do, you’ll find that your products and services sell themselves.
SECRETS OF PERFORMANCE
8. OPTIMIZATION, OPTIMIZATION, OPTIMIZATION
Extremely successful businesses are masters at maximising return with the least amount of risk. They are constantly on the lookout for ways to save time, money, and energy in order to accomplish their objectives.
They take what works and see if they can improve it, make it faster, or make it less expensive. They understand the “what if” consequences of any new strategy, objective, product, or service. They have mastered the art of optimising performance trade-offs.
Are you aware of the profitability of the products and services you offer? Do you know which clients are the most expensive, time-consuming, and difficult to serve? Are you aware of the implications of doubling your client base on your business’s costs, revenues, and operations?
To maximise your business’s performance, consider the most efficient and effective use of your time, energy, and money. ALWAYS CONSIDER THE HIGHEST AND BEST OPTIONS!!
9. PROFITS CAN BE MULTIPLIED THROUGH THE USE OF LEVERAGE.
The majority of businesses are built haphazardly. Businesses that are outrageously successful grow their businesses from a position of leverage. They look for new ways to monetize their existing assets, strengths, and opportunities. They are constantly taking stock and looking for opportunities to capitalise on untapped capabilities and underutilised resources. They optimise results by integrating marketing activities into a single business strategy.
How can you maximise your leverage?
*** your existing assets (e.g., client base, employees), *** your existing strengths (e.g., knowledge base, processes), *** your existing resources (e.g., business network, capital), in order to rapidly expand your business?
How can you restructure your marketing efforts to ensure that your products and services complement one another? Leverage is one of the most underutilised profit maximisation strategies in business.
TEN. CREATE A BIAS IN FAVOR OF ACTION
Extremely successful businesses recognise that, in today’s economy, opportunity windows are frequently measured in months… not years and decades. They recognise that they cannot afford to wait for the ideal strategy or solution to capitalise on these opportunities. They must act swiftly if they are to thrive in today’s rapidly changing environment.
Which new initiatives, strategies, or opportunities are you putting on hold in order to achieve performance? What new behaviours, support structures, or habits will amplify your proclivity for action?