The Rise of Native Advertising | By Christine Walker Scarce

Native advertising can be one of the most immersive and effective advertising experiences, so it’s no surprise that native advertising spending is on the rise. In fact, native advertising spend in the U.S. jumped 37% in 2021, and is expected to reach nearly $100 billion in 2023. In this post, we introduce you to the concept of native advertising and explain why you, as a travel marketer, should consider including native advertising in your next campaign.

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