The Importance of Creating a Brand Identity for Nonprofits

What is Brand Identity?

branding, or brand identity, is the visual and written way you tell your nonprofit organization’s story to others. It’s how you present your organization in all formats, from social media and your website to printed brochures and thank you letters. Having a strong brand identity means having a cohesive and structured way to use brand elements so that every interaction with your nonprofit looks and feels the same. It also means having a brand that is strongly linked to mission and represents that in all communication. 

What is Brand Identity?
branding, or brand identity, is the visual and written way you tell your nonprofit organization’s story to others. It’s how you present your organization in all formats, from social media and your website to printed brochures and thank you letters. Having a strong brand identity means having a cohesive and structured way to use brand elements so that every interaction with your nonprofit looks and feels the same. It also means having a brand that is strongly linked to mission and represents that in all communication. Read MoreArcStone Blog

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