The webmaster’s primary responsibility is to increase traffic and retain customers/visitors. Building the website is one thing, but building and launching a website does not guarantee visitors. In actuality, a website could be aesthetically pleasing and a model of the newest technologies, yet fail to attract any visitors if it is not promoted effectively.
Here are ten tips to ensure the success of your website.
1. The Internet is an innovative medium.
In comparison to print, it is. A website is ineffective if it merely rehashes content that could be easily printed. Make the website more than just an online brochure. Create elements that take advantage of the Internet as a communication medium. Filter information on their behalf. Provide a search function. Include interactive features such as forums, quizzes, and tools. Web users enjoy interacting.
2. Consider the Client’s Time Valuable.
When someone visits your website, you have their undivided attention for the time being. Either you use it or you will quickly lose it. The majority of visitors have short attention spans, so you must design your website’s homepage to capture their attention and provide the information they seek immediately. It is comparable to entering a restaurant. If you enter a room, stand there, and no one greets you, you may wonder what is going on. However, if the hostess immediately greets you and leads you to a table, you will stay for a while and eat. The analogy also applies to websites. Don’t overcomplicate the homepage of your website. You will obtain the best results if you make it crystal clear where to click to find the desired information.
3. Design the website with the user in mind, not the business.
Your website must cater to the needs of customers, not those of the company. Therefore, do not publish content that is not truly useful to site visitors. And avoid excessively positive marketing claims about the company. It helps the company’s ego more than it helps the customer.
4. Include the Guest.
Maintain the visitor’s participation and make them feel like valuable contributors. Request feedback and suggestions actively. Ask for communication from your visitors and answer that communication swiftly. When receiving this communication, obtain the recipient’s email address. This will allow you to continue communicating with them long after they have moved on and forgotten you.
5. Keep it Current.
Your website must contain content that is timely and relevant to the customer’s life. Posting news from a month ago is not interesting. Posting static product information that never changes is dull. Yes, you must include product information and other static content on your website, but you can also publish timely material. You can, for instance, publish content describing how your products can be utilized in various situations. Tips and techniques that are immediately applicable and solve a problem should be provided.
6. Focus on Form and Design.
Some websites simply have too much eye-candy. Large graphics for the sake of graphics frequently impress the website’s designer more than the site’s visitors. Do not use graphics that are excessively large and without purpose. Remember that some visitors may still be using dial-up to access your website. Your website must load rapidly for all users. A slow website will cause users to quickly abandon it. Additionally, consider graphic and design size. Many web designers work with relatively high screen resolutions and forget that even if an image looks great to them, it will appear enormous on a lower resolution. On the other hand, don’t skimp on the graphics. A poorly designed website that uses the default font and lacks color is not aesthetically pleasing. Any web visitor, regardless of whether they admit it or not, evaluates your company based solely on your website, unless they have additional information. A professionally designed website conveys credibility. A website with a poor design appears to be an afterthought.
When a visitor sends you an email, it is preferable to use a web form. This will not only prevent spammers from harvesting your email address, but it will also allow you to ask customers for their email addresses and store them for future use. Utilize the “push/pull” marketing approach. A website visitor’s visit is the pull, but you want to push content to them in the form of a newsletter or other promotional materials. Start and utilize a mailing list. Invite site visitors to register. As long as you respect the ethical considerations of your mailing list, you should use it to promote your business.
8. Do not function in a cocoon.
Internet is a shared medium utilized by millions. When establishing your website, do not act as if you are an isolated island. Get out there and monitor what’s happening on websites that are similar to yours. Participate in forums. Post links to other websites and request a reciprocal link. Whenever possible, create partnerships with other sites. Regarding communication, individuals prefer personal contacts. It is acceptable to hide behind generic email addresses such as “sales” and “info” as long as there is also a way to email you directly. A company website that allows direct email communication with the management is advantageous. Just recall how much you despise calling a company and being hung up on by their phone system. Sometimes you simply want to converse with someone. Allow your visitors to do so.
9. Formulate a Plan for Repeat Traffic.
Utilize newsletters, outgoing email, contests, forums, clubs, and auctions to encourage repeat visits to your website. When posting links to other websites, do not simply redirect your visitors. They may never come back. Provide a page for them to exit. Provide a pop-up when they attempt to leave your site. Or at least ensure that external links open in a new window.
10. Observe Your Visitors
Pay attention to the statistics of your website and act accordingly. What are individuals reading? How do they locate you? Do they arrive and depart directly from your homepage? How long do visitors stay on your website? Do they come back? This information is incredibly useful for fine-tuning your website based on customer needs and desires. Remember that the biggest mistake a webmaster can make is designing a site for THEIR needs. A successful website is created for the intended audience, not the site’s owner.