Ten Points to Keep in Mind When Registering a Domain

Before you do anything, you should consider registering a domain name. Many people think of a catchy name or feel compelled to secure their name by purchasing a domain name. However, there are several factors to consider when choosing a domain name. After all, your domain name is an extension of your company and image—don’t you want to project the best possible image?

These ten pointers will assist you in selecting the ideal domain name for you and/or your company.

1. The extension you choose communicates to users where you are and who you want to attract. For example,.co.uk indicates that you are based in the United Kingdom, while.ca indicates that you are based in Canada. If this is important to you, make sure you register for it. Choose a.com name if you want to give the impression of being a global company or based in the United States.

2. Register with a reputable service. Some domain registration services, unfortunately, are nothing more than a ruse. They are merely intermediaries. You tell them what domain name you want and they register it for you at a higher price than you would! In the worst-case scenario, they actually register the domain name with their information, making it extremely difficult for you to do anything with it.
Before registering a domain with a company, do some background research on them.

3. Make your domain name keyword-rich. These can sometimes aid in the ranking of your website by search engines. For example, if your business name is “Laura’s Homemade Snacks,” and you sell gourmet dog treats online and from your own store, you might consider two domain names: one for your business name and one for keywords. In this case, you might choose “gourmetdogtreats.com” as your domain name to represent your business to search engines and users.

4. It’s easier to spell short names correctly. Gourmetdogtreats.com or laurashomemadeandgourmetdogsnacks.com is easier to remember and type in.

5. Stay away from other companies’ trademarks. Companies have been known to sue website owners for copyright and trademark infringement, so tread carefully if you’re attempting to capitalise on an existing company. Make sure you’re registering a domain name in good faith, and consider the possibilities and connections you might have with another company.

6. Don’t use hyphens. Because the straightforward name is no longer available, you may need to use hyphens. In that case, coming up with a completely new name is a better option. The issue with hyphens is that users may end up on the incorrect website. If gourmetdogtreats.com is already taken, you might want to try gourmet-dog-treats.com instead. However, you risk someone attempting to locate you by typing in the first address. You will lose business as a result of this. Instead, try registering a domain like homemadedogtreats.com.

7. Purchase several different extensions to ensure that no one else registers a name that is similar to yours. If you register homemadedogtreats.com, for example, you might also register.net and.org (with the same name) because these are the most popular extensions after.com. No one will be able to register homemadedogtreats.net and try to cash in on your success.

8. Look for businesses that provide phone support. You must be able to contact the company and speak with someone if you are having problems with your domain name. If there is no phone contact, this could indicate that you are dealing with a shady business.

9. Check for certifications (i.e., ICANN). Accreditation is sought by reputable businesses because being a part of a group that enforces good business ethics and practises enhances their public image. The lack of accreditation does not necessarily imply that the company is bad, but it could. If the company you’re considering doesn’t have an accreditation, make sure to look into other aspects such as customer service, payment procedures, and so on.

10. Once you’ve found a company you like, look up “domain registration” on Google. Is your preferred business listed in the first few pages of results, or only through Adwords? If it’s the latter, they might not have been around for long and aren’t trustworthy. In Google’s search engine, a legitimate company with a solid track record will be ranked, especially in the first couple of pages. Be wary of companies that only advertise on Google Adwords.

These ten pointers will assist you in registering your domain name.

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