Last month iSpot and 605 announced partnerships with Conviva to enhance cross-platform measurement & deduplication. Nielsen has been signing clients for their own cross platform measurement initiative.
Do you know how much companies spend on digital advertising each year? According to Statista, the virtual advertising market is valued at $602 billion as of 2022 and will increase by nearly $300 billion by
YouTube has started tests showing 5 unskippable ads before each video starts to some users. One user reported seeing 11 ads before their video started. This may force more people towards adblockers and apps like YouTube Vanced.
Apple certainly knows how to make its products look good in marketing images and videos, and the company has some outstanding advertisements. With the announcement of the iPhone 14 lineup on Wednesday, Apple published a new ad highlighting what’s new in the iPhone 14 and iPhone 14 Plus. Now, a video shows the behind the …
Video shows behind the scenes of how the new iPhone 14 ad was shot Read More »
View the best Indian brand work from the month. Featuring: Dezerv, Amazon Alexa, Tata Pravesh, McDonald’s, Maaza, Flipkart, Goodknight, Tanishq, Cadbury Fuse, Signature Global, Bournvita.
As per the company users spend nearly 50% of their time consuming videos on Meta’s platforms
Video games support intrinsic in-game ads, as well as ads that are delivered alongside gameplay. Marketers can also advertise on channels related to gaming.
