Netflix cheaper plan with ads not helping in revenue growth, struggling to bring new subscribers
Netflix introduced a cheaper Basic plan with ads that allows users to access select Netflix content at a more budget-friendly price.
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Netflix set for slowest revenue growth as ad plan struggles to gain traction, ET BrandEquity
The streaming pioneer has been reeling under strained consumer spending, rising costs of financing production and increased competition from Disney+ and Amazon Prime.
Axios Is Building Toward An Even Revenue Split Between Ads And Subscriptions
The long-term goal is for Axios to have about 50% of its revenue come from ads and the other half from subscriptions, said its CBO Fabricio Drumond.
Alphabet shares knocked by sluggish revenue growth
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Uber looks to boost digital ad revenue with new advertising division
Uber has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources.
Meta puts new ads in Facebook Reels and will share revenue with creators
Social giant launched five new ad products across Facebook and Instagram in flurry of updates to reshape ad programs.
Instagram to increase ad load as Meta fights revenue decline
Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of product updates for advertisers, including a music catalog for advertisers and a new ad format for Facebook Reels, the company said …
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YouTube Opts for 45 Percent Revenue Share on Shorts Ads
YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts. YouTube will hope that ramping up creators’ ability to monetise their content on Shorts will help draw talent onto its own short-form video …
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Roblox plans to introduce ads in games to boost revenue
Roblox has been talking about introducing advertising for months as a way to boost revenue from games that are largely free to play
Firm quits, Chandigarh MC loses crores in revenue from toilet ads
The Municipal Corporation’s plan to generate crores of rupees in advertisement revenue has suffered a setback with the agency allotted ad space on public toilet blocks in the city surrendering its five-year project owing to civic body’s failure to address its concerns.