With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile
Jha joined Firework in September 2021 as Marketing Director
There is a bias towards environmental issues in this issue.
Increasing use of social media channels and the rising use of big data analytics boost the growth of the global marketing analytics software market.
Video is essential for every consumer brand. Here’s how to create a compelling video for your brand and why it matters.
The campaign approach is to introduce people to the idea of gifting a Sleepwell mattress this wedding season and own the space of wedding gifting, the company stated in the press release. As it is considered the beginning of a new relationship, a wedding is the most apt time to give a mattress to the …
ChatGPT is a tools that is enabling anyone to see the power of artificial intelligence and machine learning. It is also forcing people to think about the implications of such powerful technology on jobs. Here we look at what ChatGPT means for people working in advertising and marketing.
Meet an innovative advertising platform developed with the latest technologies in the digital marketing world – OnClickA.
A brief recap of the most memorable moments in 2022.
The podcast networks that are actively mining downloads in the mobile game space are doing so through an intermediary company, called Jun Group