Google Offers To Spin Out Its Ad Tech?!; And Meta May Be Up Next
Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit.
Google offers to split ad-tech biz to avoid anti-trust lawsuit: Report
According to the Wall Street Journal, the deal was part of multiple concessions the tech giant offered the US Department of Justice to avoid lawsuits alleging anti-competitive practices.
Investigation: Google shared user data with a sanctioned Russian ad company for months
The tech giant may have provided RuTarget with unique phone numbers, IP addresses, location information and details about users’ interests and online activity.
Google releases ads editor version 2.1
The new update will include recommendations, warning dialogues, and custom questions for lead forms.
As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising
Google’s new tools ‘My Ad Center’ and ‘Results about you in Search’ is being touted as one of the best efforts on privacy control by industry experts
What to do when Google won’t take ads for your products
E-bike retailers can risk Google suspending their account, advertise on other channels or find workarounds to a puzzling policy.