Google Integrates The Google Tag With Ads & Analytics
Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.
Meta vs. Google: The Better Advertising Platform for Investors
Meta Platforms, Inc. (NASDAQ:META) is pushing multi-year lows, as the stock hovers around the $140 level. While in the short run, a company can be volatile, it is ultimately the quality of the business that determines a company’s valuation. In our analysis, we will re-cap Meta’s core business and attempt to evaluate how it fares …
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How To Launch Your First Google Ads Remarketing Campaign
Discover the ins and outs of creating your first Google Ads remarketing campaign with these five crucial steps.
Google Ads Scripts Gains Support For Performance Max Campaigns
Google announced that Google Ads scripts now support Performance Max campaigns. Google said,
ChannelAdvisor Announced as Google Ads Premier Partner Awards Finalist
/PRNewswire/ — ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase…
Google faces €25bn lawsuit in UK and EU over digital advertising
Tech company accused of abusing its power in the ad tech market
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google is giving advertisers until October to comply with a new policy, or their ads will be disapproved.
Google defends Meta deal, ad tech empire from antitrust threat
A 2018 advertising pact between Alphabet Inc.’s Google and Meta Platforms Inc. doesn’t violate antitrust law because it doesn’t restrict Facebook from using rival ad exchanges, Google’s attorney told a federal judge.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.