Why The Government And Digital Ad Companies Must Come Together
Change – even change that restricts data collection or use – doesn’t have to be a negative for digital advertisers, writes NAI CEO Leigh Freund.
digital
Digital Kong bags complete digital mandate for Mona B
‘Digital Kong’ has won the complete mandate for USA’s pioneer lifestyle brand ‘Mona B’. Designed in USA, Made in India D2C brand Mona B offers a diverse range of products starting from Women’s bags, unisex bags, laptop sleeves, duffle bag
Budget 2023 Expectations: Bring GST on digital advertising at par with print advertising from the current 18% to 5%
Advertising is a key catalyst in helping brands communicate effectively, thus catalysing the economy as well
AdTech platforms controlling digital ad, monetization revenues: MoS Rajeev Chandrasekhar
Minister of State Rajeev Chandrasekhar on Friday said that AdTech platforms have a huge control over digital advertising, which has led to an imbalance between content creation and content monetization.
Ad tech platforms controlling more digital ad revenues, says Union minister
Union minister Rajeev Chandrasekhar said that as millions of consumers use the internet and consume products and services it is the time accountability to the consumer is also something that needs to be built and legislated.
A Self-Serve Advertising Platform will Change Digital Marketing
Meet an innovative advertising platform developed with the latest technologies in the digital marketing world – OnClickA.
Ali Fazal stars in new digital ad for beatXP
The brand has launched a new digital campaign, ‘Khudh Ko Bana’
Decoding the Currency of Digital Advertising – Consumer Attention, ET BrandEquity
The digital advertising ecosystem is ballooning. Marketers are realising the need to measure the quality of media buys as consumers are bombarded with increasing volumes of irrelevant advertising messages.