Two trends have emerged from big retailers’ Q4 earnings calls 1) inflation is weakening consumer demand; and 2) their advertising units are growing like crazy. This was especially true for Amazon and Walmart, who both had soft 2023 outlooks for their retail businesses.
Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand
In the era of cancel culture, the audience continues to get offended at everything based on ‘religious sentiments’. Whether it’s Diwali or Holi – we have seen how the brands’ creativity stir controversies. Watch this video to know how some brands invited outrage from the audience.
There is a bias towards environmental issues in this issue.
Now that businesses and consumers are emerging from years of social distancing and lockdowns, spending on ads meant to be seen outdoors and in other places outside the home is expected to increase.
Koo: This feature will be available for brands to engage with our users to celebrate festivals, events of national importance, product launches, important brand announcements, and special offers by brands.
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
Tech company to match advertisers’ ad spending up to $250,000
After Blinkit and Zomato shared a tweet, it caught the attention of many netizens. Several brands after that shared their own version of it.
Advertising is in! Expanding budgets and headcount are out! But everyone still wants to work with A-listers, even the bean-counters. 2022, in review.