Four new Apple Search Ad placement options
The four different placements are available to advertisers in the Search Ads dashboard.
The four different placements are available to advertisers in the Search Ads dashboard.
New ads on the App Store homepage are part of Apple’s growing effort to monetize your attention and kneecap its Silicon Valley competitors.
Alongside iPadOS 16.1, iOS 16.1, and macOS Ventura, Apple has updated its ad network API for advertisers that promises to measure ad campaigns while maintaining user privacy.
In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store’s main Today tab and in a…
Media execs reportedly say that Apple is preparing to push for ads on Apple TV+ that could be unleashed in 2023, though so far Apple’s keeping mum.
Apple wants to become a bigger seller of online ads and says it can do so in a less creepy way.
News, analysis and comment from the Financial Times, the worldʼs leading global business publication
This comes as a surprise because Apple is aggressively pushing its privacy first policy. Apple launched a feature called App Tracking Transparency (ATT) last year to support the users to keep a check on apps.
At present, Apple shows ads in the App Store where developers pay to have their app promoted on the search page. It may be expanded to Apple Books and Apple Podcasts in the future.