How to create an effective Facebook advertising campaign in 2023
Learn what changes affect marketers in the Facebook ads platform, how to set up a winning campaign, and tips for testing your ads.
Advertising
Council Post: Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
The Association of National Advertisers dubbed “inclusion” the 2022 Marketing Word of The Year, but I think there’s more to it.
Yahoo plans to lay off 20% of staff amid advertising woes
Yahoo’s last Bay Area offices are in San Francisco.
Budget 2023 Expectations: Bring GST on digital advertising at par with print advertising from the current 18% to 5%
Advertising is a key catalyst in helping brands communicate effectively, thus catalysing the economy as well
McDonald’s ads under fire for promoting drinking – complaint to Advertising Standards Authority pending
A ‘bubble caught panda and a coke’, ‘mig back congo peas’, ‘large lies with tomato horse’. Can you make sense of these McDonald’s adverts?
Council Post: Innovative OOH Advertising Ideas Brands Can Use In 2023
Now that businesses and consumers are emerging from years of social distancing and lockdowns, spending on ads meant to be seen outdoors and in other places outside the home is expected to increase.
Irish Central Bank Chief Calls for Ban on Crypto Advertising: Bloomberg
Gabriel Makhlouf said crypto has “no social value whatsoever” during a parliamentary session in Ireland on Wednesday.
Pixalate’s December 2022 Children’s Privacy Index for Mobile Advertising Ranks Programmatic Sell-Side Platforms (SSPs) Based on Percentage of Inventory from Child-Directed Apps
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the December 2022 Children’s Privacy Index for Mobile Advertising.
Sleepwell redefines wedding gifting in new ad, Marketing & Advertising News, ET BrandEquity
The campaign approach is to introduce people to the idea of gifting a Sleepwell mattress this wedding season and own the space of wedding gifting, the company stated in the press release. As it is considered the beginning of a new relationship, a wedding is the most apt time to give a mattress to the …