Uber looks to boost digital ad revenue with new advertising division
Uber has launched a new advertising division as the ride-hailing firm looks to diversify its revenue sources.
Advertising
Instacart advertising tool upgrade brings shoppable video ads
New functionality comes after pilot with more than 40 CPG brands
What every marketer needs to know about programmatic advertising
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Helpful tips for parents on how to navigate online advertising and keep their kids safe
Learn how to help your kids navigate the world of online advertising, with tips from two of Amazon’s top leaders in ads and policies that guide our work for children and teens. Plus, discover Amazon Kids+, an ad-free platform for kid’s content.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon’s commercial traffic.
Meta vs. Google: The Better Advertising Platform for Investors
Meta Platforms, Inc. (NASDAQ:META) is pushing multi-year lows, as the stock hovers around the $140 level. While in the short run, a company can be volatile, it is ultimately the quality of the business that determines a company’s valuation. In our analysis, we will re-cap Meta’s core business and attempt to evaluate how it fares …
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Ministers given £930m to spend on advertising space to tout policies
Budget almost doubles amid reports that prime minister wants to promote her £150bn energy-bill freeze
Emergence of new-age tech trends in advertising
One of the most noticeable and widely used technology trends, especially in mainline communication in 2022 is that of deepfake, artificial intelligence and machine learning
Can roadblock advertising be the Brahmastra for Netflix?
A study by Deloitte in 2019 said that viewers on OTT platforms will watch ads in exchange for a subscription fee reduction. Viewers who have used SVOD..
Advertising Standards Authority acts on sexist mobile phone ads
The UK’s Advertising Standards Authority has found several mobile phone game adverts likely to cause “serious or widesp…