Hrithik Roshan turns 49: Ads of the ‘Greek God’ in 2022
From Burger King’s ‘ambush marketing’ ad to Zomato’s controversial spot, Hrithik has had an eventful year of endorsements
Ads
In a tight advertising market, Disney ups IPL ad rates
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
TikTok undercuts social media rivals with cheap ads in battle for growth
Advertisers, industry bodies and brands say an increasing amount of ad spend has moved from platforms such as Twitter and Meta over to TikTok owing to lower costs and better levels of engagement.
Ali Fazal stars in new digital ad for beatXP
The brand has launched a new digital campaign, ‘Khudh Ko Bana’
Best ads of the fortnight: Bail Kolhu applauds men in ‘rasodas’, vivo turns self-aware
Here’s a roundup of all the impressive spots between December 16 and 31
The ad-venturous CEOs
Why do some founders-CEOs have a penchant to appear in their own ad campaigns?
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Jose Eshkenazi Smeke: How Fortnite Ads Work and How To Become A Bigger Brand Through Video Game Advertising
Bipasha Basu turns 43: Ads and endorsements of Bollywood’s ‘Queen of Horror’
The actor has had an eventful brand journey with a fair share of controversies
Zomato-Blinkit’s ‘dhood & kheer’ ad: How a billboard banter became too big on digital
Three days after the picture of the billboard jugalbandi between Blinkit and Zomato was shared on social media, the internet is still going crazy churning out memes and threads on similar messages
Vox Media to ban all fossil-fuel ads as it launches new carbon-neutral advertising solution
Owner of New York title says banning fossil fuel ads is just one of a number of planned initiatives in 2023 to help tackle climate crisis