Paid ads targeting former employees
I HAVE always wondered about this phenomenon that I have only seen here and nowhere else. These are the notices from businesses placed in broadsheets about ex-employees with their…
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Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
Publicis Media On What Has To Happen Before In-Game Ads Can Take Off
Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps for in-game programmatic.
Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues
ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.
‘All Have Similar Ads, What’s Illegal About Ours’: Delhi Dy CM Reacts as AAP Asked to Pay Rs 163 Cr
Nearly a month ago Delhi Lieutenant Governor V K Saxena directed the chief secretary to recover Rs 97 crore from the AAP for political advertisements it published in the guise of government advertisements
Ajit Varghese joins Disney Star as Head of Network Advertising Sales
Varghese recently stepped down as the Chief Commercial Officer of ShareChat
Meta to limit ads targeting teens on Facebook, Instagram
Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram.
Reliance Digital’s new ads tell a sweet tale of befriending technology
The campaign has been curated by L&K Saatchi & Saatchi
Why Publishers Need A Hybrid Approach To CTV Monetization
Publishers should consider the different strategies in which content can be presented and monetized on CTV, such as SVOD, AVOD and FAST.