‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
The report found that ad engagement on TikTok is quite high, with 56% of users saying they’ve bought products based on TikTok videos.
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New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.
Apple’s next battle in its ‘silent war’ against Google: Search and ads
Apple is reportedly working behind the scenes to wean your iPhone away from Google services.
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience.
Twitch promises big changes to ads to benefit viewers and streamers
Twitch is promising big changes to the way it serves ads that will benefit streamers and viewers alike throughout 2023.
Crime a focal point in ads in Chicago’s mayoral race
Just over a month before voters head to the polls, candidates are pitching their plans to address crime on the airwaves.
Times designing ads for The Real Ozarks
Times ad manager Jenny Yarger has been busy working with area business owners on ads for the upcoming annual publication of The Real Ozarks Magazine.
A new Twitter Blue tier without ads is coming, but it will cost you
An official ad-free experience could be coming to Twitter via a new Twitter Blue subscription tier, but it’s going to cost you more.
Congressional leaders look to reel in telehealth ads promoting drugs
Congressional leaders are calling for more oversight of telehealth company ads promoting prescription drugs without risk disclosures and for uses that aren’t FDA approved, The Wall Street Journal reported Jan. 19.