Strategic Link Development and Competitor Intelligence

Many webmasters spend a great deal of time optimizing their sites for search engines because they believe that search engines will generate the greatest return on investment. It is a worthwhile use of time, but with the addition of a link-building campaign and some competitive intelligence work, any webmaster can triple or exceed the amount of traffic generated.

Strategic Link Development

Optimization for search engines is directly related to link building. Due to this, many webmasters fail to consider link building as a distinct strategy distinct from search engine optimization. Building links strategically can attract a substantial amount of targeted, high-quality traffic to your website. There are three effective ways to acquire quality links. Each technique gains in potency.

The first method is straightforward and simple to implement. You search the Internet for sites that you enjoy and that would appeal to your audience, and then you request a link. It is beneficial, but not always required, to offer a reciprocal link in exchange.

You will need to send your request to approximately ten websites for each positive response you receive. After gaining experience, your odds will improve. Expect to perform some labor. The outcomes will be worthwhile.

Please Note: When contacting the webmaster of a prospective website, be sure to send a relevant and personalized link request. Inform them that you have visited their website and why a link would be beneficial. Several link-building software applications send spam to webmasters. You must ensure the sincerity of the email you send. Link building is a valid marketing strategy, and when conducted ethically, it can have a substantial impact on your bottom line. It is worthwhile to complete the task thoroughly.

The second link strategy is similarly effective. It is also easy. Submit articles to free content sites and other sites’ ezines for inclusion. These free content websites will publish your articles on their websites and make them available to webmasters for reprinting on their websites and in their newsletters. This is an excellent tactic. You don’t even need to write the article; all you need to do is acquire one. You have the option of hiring a ghostwriter or a guest writer. Each article should include a resource box with your website’s name and a link. The article may only be reprinted if the resource box is also included. Your article and link can be published on thousands of websites if you write about a popular topic.

And discuss targeted traffic. If you are selling fly fishing rods to an upscale audience, you can write an article for that audience, which will be picked up by websites that attract your target audience. They will read the article and then visit the website. This is targeted, high-quality traffic.

As you have likely already considered, the links are also beneficial to your search engine rankings. The link in your article is surrounded by the keywords for your website. The article itself will be indexed by search engines, and links to your website will contribute to a higher page rank. It is all positive.

The third strategy has existed since the inception of the internet. It is to post in message boards and newsgroups. It is simple and entertaining, and the links are valid and carry considerable weight. The search engines appreciate forum post links greatly. In fact, posting your website’s link in a popular forum is the most effective way to submit it to search engines. Within 72 hours, the forum will be spidered, and your website will initiate the submission process on its own.

Stay on topic and be truthful in your postings. You can purchase a spam poster and automatically post to ten thousand forums, but this is one of the oldest tricks in the book and will get you into a lot of trouble. It is not profitable. Seek out forums you like and get involved. That concludes the discussion.

If you would like to learn more about article distribution, here are two helpful links: The first link is for an ezine article submission program, while the second link is for article directory submissions.

Competitive Intelligence

Competitive Intelligence will increase the effectiveness of your link building campaign.

Wouldn’t it be great to know which links are directing visitors to your competitor’s website? Wouldn’t it be great to know which websites were sending your competition the most traffic? What keywords drive traffic to the websites of your competitors? There are means of learning.

A lack of knowledge can be dangerous. Knowledge in abundance can be explosive. Here, you have your choice. There are two approaches. Both methods allow you to identify existing links on other websites and to target them. The first method will get you started, while the second will give you a significant advantage.

The first method is simple and cost-free. Install and download the Google toolbar. Once installed, a link titled “Backward Links” will be visible. Now, navigate to a website that appeals to your target audience and click “Backwards Links” in the toolbar. Google will display a list of websites that link to the current page. This is an excellent starting point for your link-building campaign.

While you are working through this list of websites, you can start another. While visiting websites, search for a link directory. Occasionally, you will come across a website with an industry directory or a resource page with links to related websites. This is another useful list on which you can work. This method will generate a large number of high-quality links and attract visitors who are interested in what you have to offer. If you are selective about the sites to which you send requests, you will construct a network of high-quality sites that send you targeted visitors.

Utilizing competitive intelligence tools is the second strategy. Would you like to discover which sites, including search engines and keywords, are responsible for sending traffic to your competitors’ web pages? Competitive Intelligence tools allow you to monitor your competitors’ websites and identify their most significant traffic sources. Utilizing these tools allows you to maximize your use of time by focusing on quality websites. It is simple to recognize the value here. Knowing which sites to target is a very valuable skill.

Utilizing competitive intelligence for link building should be considered an integral part of your ongoing marketing efforts. It should not be a simple examination that is disregarded because it does not yield an immediate return on investment. It functions and will expand over time. It is one of the best website marketing investments you can make. Six months from now, you may find it to be more effective and deserving of your time and attention than search engine optimization or any other online marketing method. There is no overnight success, but many of us will accept success even if it takes six months.

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