Stories & Metrics: The One-Two Punch for Nonprofits

What’s the best way for nonprofits to communicate the relevance and urgency of their work? You have many tools at your disposal. However, I think the most effective approaches can be broken down into two key areas: stories and metrics. You need stories to personalize your mission and describe the specific people, groups, and issues you’re dealing with. You need metrics to get across the hard numbers, which quantify your accomplishments. Let’s look more closely at how these two areas differ from yet complement one another.

What’s the best way for nonprofits to communicate the relevance and urgency of their work? You have many tools at your disposal. However, I think the most effective approaches can be broken down into two key areas: stories and metrics. You need stories to personalize your mission and describe the specific people, groups, and issues you’re dealing with. You need metrics to get across the hard numbers, which quantify your accomplishments. Let’s look more closely at how these two areas differ from yet complement one another.Read MoreArcStone Blog

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