Your company’s online identity is its domain name. You should be very careful when selecting a domain name that is memorable, performs well in search engine results, has a trust factor, and commands a brand value. For your business correspondence and emails, a domain name is crucial. A long one can cause communication issues, especially if the domain name appears to be complicated.
Here are some suggestions for selecting a well-meaning domain name that captures the essence of your brand image or company:
1. Do you want a keyword-oriented domain name or a one-of-a-kind domain name?
If your website is going to play a critical role in your company, it’s critical to have a well-researched keyword incorporated into the brand name. Within your domain name, use the most commonly searched term in search engine queries. Prior to launching your online business, conduct some research using website tools to determine which keywords generate the most traffic over the course of a month. If you want to make a website about giving advice, for example, you’ll find that the keyword help is typed into the search engine query window far more often than the word aid. If you include targeted keywords in your domain name, you will rank higher in search engines like Google and Yahoo. It’s important to remember that, in addition to having the targeted keyword in your domain name, you should also have keywords throughout your site.
2. Only use a company name if you are well-known: That’s correct.
If your company name is more prominent than the basic product name, go ahead and use it as your domain name. For example, people commonly refer to Xerox as opposed to photocopy, so if you’re a Xerox, you should use Xerox as a domain name due to the brand’s widespread recognition. Because this is rarely the case, most people would be better off choosing a keyword-rich domain name. To be on the safe side when it comes to properly balancing your business, you should purchase a pair of domain names, one for your business/brand name and the other for keywords or key phrases.
3. Keep your domain name short:
A shorter domain name is easier to remember. The more common lingo in your domain name, the better! Most of the time, a simple two-word domain name is already taken. In this case, the alternative is to add a hyphen (-) to your targeted keyword before adding the other word. According to SEO experts, hyphenating two or more words in a long domain name makes it more search engine friendly. On the other hand, people do not naturally write words with hyphens, so if someone has recommended your site to a friend, that friend may end up visiting a competitor’s site instead. As a result, when choosing a domain name, one must understand and conduct extensive research. After all, it is one prominent factor that can influence the way your business operates. You should also avoid using numbers in your domain name, such as 4 instead of for. It’ll only cause more confusion.
4. Dot.com only:
If you want to create a website for commercial or business purposes, you should choose a domain ending in.com. Other options, such as.org,.us,.net, and so on, will be promoted by domain name companies. However, if you want to appeal to a wider audience, stick to.com.
5. Register similar domain names:
If you believe that word-of-mouth advertising will bring a large number of people to your website in the future, you should consider registering similar domain names that point to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). Cyber-squatters register domain names in the hopes of selling them for a profit to someone who really needs it. If you believe this is a possibility, you should register the domain names before they do so.
6. Be patient:
You shouldn’t pick a domain name in a matter of minutes just to get it over with. A hasty decision could end up costing you a lot of money. It is preferable to spend time researching and selecting the appropriate domain name. You should also talk to friends, neighbours, and well-wishers about the domain name’s comprehensibility and usage to see how simple and common it is.