Network Marketing Using Organic Methods

By definition, network marketing is or should be organic.

Ultimately, it is a natural consequence or byproduct of your normal network marketing activities. As with most organic materials, it could benefit from planting, fertilizing, and parasite removal.

A true “network marketer” focuses on the network more than the marketing aspect of the equation.

Many of the sales made by network marketers stem from the buyer’s trust and relationship with the marketer, as opposed to the product’s perceived quality. Without a doubt, a good product at a reasonable price can influence a large number of prospective buyers, but trust in the seller will have a much greater impact on success, all else being equal.

This brings up an important point for those who are interested in network marketing but are afraid of having to “sell” products. If done correctly, the network marketer’s primary “job” is to continually expand their circle of friends and acquaintances. Life is difficult, isn’t it?

A further consideration is that many internet business opportunities and internet marketing techniques can be adapted to the network marketing model with relative ease. The primary distinction is that the network is constructed in cyberspace, and you may never encounter a single user.

HOW TO CONSTRUCT A NETWORK

There are numerous locations and activities that can help you build your network, but you may want to take a few steps first.

* Prepare yourself:

Initially, you are going to have two strong tendencies. The first is to throw in the towel at the first question or contact, and the second will be the desire to convert every meeting into a sale. Both are likely to be primarily influenced by ignorance. If you do not know what you are talking about, you will either completely avoid the topic or ramble incoherently.

In the case of a multi-level marketing business, you should be as knowledgeable as possible about your company, its history, its position in the business community, the products you sell, prices, return policies, and the business opportunity itself. You don’t need to have every figure or statistic readily available; that’s what brochures, websites, and lunch dates are for. However, you should be able to provide a coherent overview without causing confusion.

You should also prepare some simple, enticing responses to lead-in questions such as “And what business do YOU operate?” In his book “The Wave 4 Way To Building Your Downline,” Richard Poe provides advice from Jerry Campisi, a successful network marketing professional. Jerry’s typical response to the question “What do you do for a living?” was “I’m a lifestyle marketer.” This response would frequently elicit a request for additional information from the listener, who would then be in a position to inquire about Jerry’s product rather than evade a sales pitch.

In his classic work on network marketing, “In his book, “Big Al’s Super Prospecting: Special Offers & Quick-Start Systems,” Tom “Big Al” Schreiter provides similar advice, including a list of sixteen possible responses, such as, “I put people on the fast track to retirement. I help them save money and retire 15 years earlier “. See how it works?

* Prepare your tools:

Having some brochures in your pocket or purse is not a bad idea, but the most important physical network marketing tool you will need to build your business and network is the business card. Always carry an abundance of these with you and distribute them freely. They should be simple and unobtrusive, but provide the prospect with all the information necessary to contact you. They should NOT be sales pitches, though they may include the name of your company and/or a brief summary of your company. Bob’s Mowing – Complete Landscaping and Lawn Care, for instance. A website and email address are also advantageous, especially if they contain information about your business: bobrobertslandscaping.com and bob@bobrobertslandscaping.com. By the way, that website did not exist when I wrote this, so if you’re Bob Roberts and you’re in the landscaping industry, go for it!

WHERE TO CONSTRUCT A NETWORK

Your network will consist primarily of two groups: professional and social contacts. I view professional contacts as two distinct categories, albeit with some overlap or fuzziness. I refer to professionals with and without connections.

YOUR PROFESSIONAL RELATIONSHIPS

If you are new to network marketing, connected professionals are the people you work with or come into contact with as a result of your “real” business. You must exercise caution in this situation, as you risk alienating someone you need for your regular business, creating a conflict, or overstepping a boundary. As an example, soliciting is frowned upon by a number of businesses, and even discussing your network business may result in censure or termination.

Non-connected professionals include property managers, real estate agents, car salespeople, and others who may already have an extensive network of contacts, sales experience or expertise, and who may be interested in your opportunity if not your product. I won’t say that these individuals are “fair game,” but you have a bit more leeway in contacting them and explaining your business, and having them join you could be a tremendous boon.

YOUR SOCIAL CONNECTION

You may already have an extensive network of social contacts, but here are some tips for expanding this network.

1. Public places and events:

You can attend shopping malls, fairs, coffee shops, sidewalk sales, garage sales, and other group functions to expand your reach. Abstain from selling. Discuss generalities, the weather, or who won last night’s game, but be prepared and know what you’re going to say when the time comes. The other day, a woman inquired about the wristband I was wearing, and I joked that it was an occupational hazard. I must have developed carpal tunnel syndrome from spending so much time working on my computer. After that, she cared more about the money she could make than the potential injury to her arm. Regarding the resolution, I switched to an ergonomic keyboard and mouse as well as a better chair.

While many of these are targeted groups with their own agendas, there are numerous opportunities to network with the membership, and they are an excellent way to expand your own network of contacts. Occasionally, you can also find great assistance through other means. More than one person, including myself, has gotten a good job or a good deal on furniture through a social connection.

Speaking engagements:

If you have expertise on a topic related to your business, you can offer free workshops, classes, or talks on the subject. Do you not believe it will work? I once witnessed a woman who sold self-defense items such as pepper spray, whistles, and books sell more than 200 items after delivering a 45-minute presentation on self-defense.

Business lunches and seminars provide an opportunity to network with individuals who may be interested in your services. It’s a great opportunity to exchange business cards and practice your “what do you do?” response. There is a website called MeetUp.com, by the way. There, you can sign up to join or create groups of local people who share your interests. Two weeks from now, I will participate in a search engine optimization seminar. Numerous audience members will be interested in internet marketing, a subject I am somewhat familiar with. I wonder if I can send them a greeting card.

There are numerous other situations, such as PTA meetings, weddings, and church functions, that provide excellent opportunities for network marketing if you leave the selling at home and focus on making friends and acquaintances.

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