Moderna urges COVID boosters in latest ad campaign but goes light on branding

As mRNA rivals Pfizer and its partner BioNTech kick off their COVID booster ad campaign this NFL season, Moderna is also keeping up and launching a new DTC commercial. | As mRNA rivals Pfizer and its partner BioNTech kick off their COVID booster ad campaign this NFL season, Moderna is also keeping up and launching a new DTC commercial. But just like Pfizer, Moderna is having to play it cool with the branding side of things for its 15-second spot “Get Boosted this Fall,” which began airing this month.

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