Is Blogging Worth The Effort For The Home-Based Business Owner?

A few decades ago, all the experts proclaimed, “You must have a website!” and they were correct. Now we’re being told, “You must have a blog.” But is this accurate, and are they truly worthwhile?

Blogs are easier and less expensive to create than websites, thanks to services such as Blogger.com and WordPress. But is the time and effort spent writing and updating blog posts worthwhile? My response to this question is typical of a fence sitter. They might be.

If you simply want to tell the world about your exciting life or your opinions on the most pressing issues, that is acceptable. You should not have high expectations for your blog’s profitability. If you want to use your blog as a marketing tool for your business, you must adopt a professional attitude towards your blog.

Before posting anything, you must determine precisely what you hope to accomplish with each blog entry. So what are the alternatives?

You may wish to sell your own product or an affiliate’s product.
In this case, you may want to consider a review or an explanation of how to use the product as well as its benefits. The sole purpose of this type of blog is to pre-sell the product and encourage the reader to click through to the full sales page, where they will hopefully make a purchase.

A blog is also an excellent way to establish yourself as an authority in your specialized niche.
It can help you gain recognition and enhance your credibility. However, this will only be effective if you create new, thought-provoking content. If your niche is small and tightly knit, a rehash of others’ work or cliched ideas will have little effect on your reputation.

Another option is to write a series of “how to” blogs that provide information on specific aspects of your niche to your audience. This is often a good way to introduce them to a complete “How to” e-book or program. I view these as being very similar to the e-courses offered by many Internet marketers.
Instead of setting them up on your auto responder, you publish them at regular intervals on your blog.

Before you write a single word, you must have a clear understanding of what you want to accomplish with your blog if you want to make blog posting a worthwhile endeavor.

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