Going to increase Traffic to Your Website
Drive traffic and generate hits
This article provides a brief overview of some traffic generation methods, as well as their benefits and drawbacks. The goal of any internet website is to attract visitors and be visible. One of the issues is that the internet has grown to the point where there are more pages on the internet than people on the planet. How do you get visitors and traffic to your single page? If you create a page for general interest or for fun and it does not receive traffic, your objectives have not been met. It is literally a case of have traffic or have your business die when it comes to creating traffic for a business website. It makes no difference if you have the best website, with great content, fantastic pictures, audio, video, and a multimedia experience better than Disney World, if no one comes. The internet is not a field of dreams where “if you build it, they will come.” Google has approximately 8 billion pages indexed on the internet, and this number is growing on a daily basis. If you create a new website, your chances of getting a visitor by chance are about the same as winning the lottery. So, how do we change the game so that people can at least appreciate the effort that goes into a website, or in the case of a business or affiliate website, visit to make a purchase decision? The methods listed below are some of the most common.
Search Engine Optimization
Essentially, this means that you optimize your pages with the right keywords in the right places so that search engines recognize your page as having excellent CONTENT in relation to key search terms. The simple fact is that your chances of appearing on page one of the most popular search terms are almost nil. Because of the American dominance of the internet, the most popular searched keywords tend to be American celebrities, such as Oprah Winfrey, Paris Hilton, Britney Spears, and so on. (Have you ever wondered why there are so many gossip magazines? The internet is no different, gossip is one of the most popular topics) If you were to create a new website about one of these people thinking, hey, I’ll get some of that traffic for myself, I’ll do an Oprah Winfrey site, content rich, etc your chance of getting to the top is practically nil, why? For starters, you have 1000’s to millions of competitors and your chance of being optimised is not only slim. It is still possible to create a niche website and rank on the first page of Google, for example, type “vegetable gardening on hard clay” into Google and you will see that I am ranked number two and three. One is a blog and the other is an article about gardening, which is probably a boring topic for most people but a nice niche topic for gardeners. It’s not a university degree in the subject, but it’s a good start, and it ranks high because the site’s content closely matches the search phase vegetable gardening on hard clay; however, type in gardening or vegetables, and the site falls off the radar. In summary, one of the first methods of generating traffic is to have a site that is optimized for keywords and content that will attract search engine traffic. However, keep in mind that the more competitive the keywords, the more difficult this will be. Some companies specialize in generating rich content and links from other sites with similar rich content that are targeted to high ranking keywords and charge large sums of money for the privilege, such as $50,000, etc., because free traffic from search engines means a high chance of profit.
Adwords and similar services.
Another method of generating traffic is to purchase it. Advertisement space is sold by companies such as Yahoo and Google. In the case of Google Adwords, you can pay to have your site appear on the first page, but this can be a costly proposition, ranging from $1 or more per click to pennies. Why do people prefer this method? For starters, it directs targeted traffic to your website. The benefit of targeted traffic is that these people are looking for your specific topic and are thus more likely to stay on your site, resulting in higher conversion rates. The issue is that, while Google claims to reward content-rich sites with lower click costs, the truth is that the best ad wins, not necessarily the best or most relevant site. To elaborate, Google will lower your click costs and even move you up the list if more people click through – it claims to be rewarding you for having a relevant site, but the truth is that it is rewarding you for having a great ad that people want to click on. The advantage of this method is that you are guaranteed traffic; the disadvantage is that it is costly and time-consuming to fine-tune your ads so that they work at maximum efficiency. However, I know of businesses that rely solely on Google Adwords for advertising and make a very good profit on their business products, so it works for them. However, the greater the demand for the keyword, the greater the number of competitors. However, there is one way to mitigate this disadvantage: limit your target audience to a specific country, region, or even city. The target audience is obviously further constrained by language. There is little point in advertising your English content site in Mongolia, first because few Mongolians speak English, and second because few have internet access. If you’re spending money on internet advertising, make sure you’re reaching the right people.
Another way to increase traffic to your website is to join various surfing programs such as traffic swarm, instantbuzz, fast freeway, traffic pods, and many others. These will drive traffic to your website. In fact, you can buy thousands of hits and get them in a very short period of time, but it has a slew of drawbacks despite being relatively inexpensive (e.g., $9 for 1000 hits). To begin with, you are only advertising to other surf members, many of whom are competitors, already enrolled in the same programs as you, and are therefore uninterested in your ad. I’ve discovered that you can build a downline and contact list by surfing programs, but keep the ad or website display as simple as possible. With a 15-30 second counter on most programs, people aren’t going to read a saga, no matter how mind-blowingly good it is; instead, they’ll scan and then click the letter or number required. You have 15 seconds to pique their interest. You can accomplish this by making free offers that appeal to their needs or desires; in this case, a single page with an e-mail enrollment form is often the best bet for getting results. The majority of these programs do have one distinct advantage in that if you build a downline with them, the amount of free traffic you receive increases. If you can’t afford to pay for traffic, you can surf for it at your leisure; you might even find a program that piques your interest. This category may also include banners, banner exchanges, and other similar services that operate on the same principle of “you scratch my back, I’ll scratch yours.” If you’re looking for surfing programs, the link to free traffic hits below contains many of the most popular.
These are referred to as longer-term methods because they necessitate more effort on your part, but they can yield excellent traffic results. Article writing is one of them. Articles submitted to article sites such as goarticles, article fever, and others act as a search engine magnet. If you have a content-rich and quality-controlled article listed in one of these forums/libraries, you can expect a steady stream of traffic via attached links. Why do you believe I wrote this article? To drive traffic. Yes, I enjoy assisting and educating others, and while I do create non-profit websites and articles, the majority of them are designed to generate traffic. Another long-term strategy is to contact and link to other sites that are similar to yours. You can do this by asking other webmasters to do it or by creating your own sites and linking them together. Another long-term strategy is to build an opt-in e-mail list and encourage people on your list to visit your ‘great’ site and take advantage of your ‘unbelievable’ offer. It also doesn’t hurt to start a blog like this one. In conclusion, I do not favor one method over another. Each has benefits and drawbacks. It is possible that it will depend on what you are advertising. Overall, I don’t think you can go wrong if you use all of the above methods as part of a comprehensive internet campaign. If you do, your internet presence and total traffic will grow over time.
Increasing the Popularity of Links
You’re probably wondering what in the world is so popular about a link! In a nutshell, there’s a lot! The ranking assigned to your website by search engines is referred to as link popularity, and it determines the ranking your page receives when keywords are entered into a search engine. So, you’re probably wondering, “How do I get my link to go viral?”
Search engines are discretionary in their treatment of sites that have links to their pages from related, high-quality sites. It’s a simple formula, but it’s crucial. The system was developed by Google, and it is now used by virtually all of the most popular search engines to rank your web pages in their indexes.
The more popular your keyword, the more difficult it will be to achieve link popularity, but without this step, it is almost certain that your site will never rank highly on any search engine. But don’t give up; there are tried-and-true methods for gaining link popularity using the most competitive keywords.
There are a few things to keep in mind. The first is that simply linking to a large number of other websites will not result in increased link popularity. In fact, it could have the opposite effect. This is especially true when it comes to websites that are nothing more than “link farms” – pages with line after line of random links. If you are associated with a link farm, search engines may aggressively discriminate against your website, so avoid them!
The next consideration is the quality of the site to which you are linking. Never link to a page that you are unsure about your visitors seeing. The last thing you want is for your website to appear indiscriminate and cheap. Linking to low-quality sites will only reduce your link popularity, if not completely destroy it.
So, let’s get started on what you need to do to achieve supreme link popularity and boost your rankings to stellar status on all of the major search engines.
The first and quickest step is to get listed in a popular directory, such as Open Directory Project or Yahoo. If your site is business-related, you will want to be listed on Yahoo, and while it will cost you around $300 per year, it will be money well spent. If your site is not for profit, the listing is free, but it will take time and follow-up to get it listed. Open Directory provides a free listing whether you are a business or a non-profit, but be prepared to make numerous follow-up inquiries before your site is listed.
You want to be listed at the highest level of appropriate category, and this is as simple as using common sense. Do not, for example, submit your listing to “Retailers from Nowhere, Tiny State” if your company ships Alpaca wool from an Alpaca farm in the middle of Nowhere, Tiny State. MAJOR MISTAKE! All you need to do is dig a little deeper – and then submit your listing to the “Fine Alpaca Wool” category. Not only will you be associated with culture and quality, but you will also be listed in a national category.
After you’ve obtained directory listings, the next step is to find other high-quality sites that will boost your link popularity. Find sites that are related to yours so that not only will your link popularity increase, but your customer base may also expand. You want to avoid your competitors and look for sites that will be useful to the visitors to your site. Consider the Alpaca Wool website as an example. Linking to a site that sells knitting supplies would be beneficial to your visitors, and it increases the likelihood that the knitting supply site will want to link to your site. By linking to a related site that will be relevant to your website’s traffic, you are increasing the business prospects of both your sites – as well as the link popularity of both of your sites.
Because not all websites want to link to others, you will need to conduct some research when looking for potential linking partners. Google is an excellent place to begin your search. Make sure you use keywords that you believe quality customers will use to find your website. Remember that your criteria are quality, high-ranking, non-competing websites with a links or resources page. Visit these sites and evaluate them objectively. Examine the product’s quality, graphics, and ease of use. Then look at the other sites to which they are linked and decide if your own site would fit in with the crowd.
When you’ve determined that you’ve found a good prospect, you must go out of your way to woo them. The first step is to include a link to their website on your own links page. This is an important first step; it demonstrates good faith and increases your chances of receiving reciprocity significantly. You must contact the webmaster of their site after you have added their link. Because this is almost always done via email, you should make it abundantly clear that your message is not spam. This necessitates informing them right away that you have added a link to their page on your site. A hook like this almost always ensures that the reader will continue reading.
Next, be sure to be flattering and express your appreciation for their website. Make it a point to emphasize that you have actually visited their website and that it is not a random selection. Give them the link to your links page and ask them to check it out for themselves. It’s a good idea to mention that they will benefit not only from the increased traffic directed their way by your website, but you will also increase their link popularity. Explain briefly why link popularity is so important, but do so in a sentence or two so you don’t sound like a professor! Finally, tell them you would appreciate it if they would reciprocate by including a link to your website on their own links page.
Go through this process with as many suitable sites as you can find, keeping in mind the quality and non-competitiveness criteria. After you’ve emailed all relevant sites, keep an eye on them to see if they’ve added a link to your page. Give it a month, and if no link appears, send another enticing email. Give it another month, and if your site is still missing from their links page, it’s time to remove their link from yours. Only if you believe a site is critical to your link popularity and business needs should you pursue a link further. Just keep all of your communications complimentary and cordial.
Then, make a habit of checking your search engine ranking on a regular basis to see if your link popularity has improved. This cannot be accomplished in the blink of an eye. It will take time and a lot of effort. There is no way around the labor-intensive nature of increasing your link popularity, which is why search engines value it so highly.
By the way, if you don’t have a beautiful, well-designed website, you’ll never be able to persuade anyone to link to you. Be prepared to persevere in this process for as long as it takes until you achieve link popularity stardom!
Professional Traffic Building Strategies
Let’s face it: the Internet is cluttered with various guides on increasing traffic to your website. Unfortunately, the majority of these resources are out of date or incomplete. In fact, many of the techniques advocated in them will land you in hot water. Wouldn’t you like to generate high-quality traffic that will last? The key phrase here is “test of time.” You don’t want to be a one-hit wonder.
FIRST AND FOREMOST
Before you rush out to tell the world that your brand new website is now open for business, make sure it is properly configured. If your website still has broken links, empty content, and other unfinished business, don’t even think about traffic. While patience can be difficult to maintain, having some will pay off in the long run. You are ready to flood your website with traffic once it is fully operational from top to bottom.
While there are numerous websites that claim to be search engines, you only need to be concerned with a few of the major ones such as Google, MSN, and so on. You do not need to submit your website to these engines; once your website is linked from other websites, they will find you on their own. It is never a good idea to pay for a service or software that performs this function because it is a complete waste of money. Anyone who tells you otherwise is either trying to sell you something or is ignorant of the subject. The goal is to have your website linked on other related websites, which will cause search engines to index your website and visit it on a regular basis to look for changes.
The first step toward establishing a solid traffic foundation is to submit your site to reputable directories. This will boost your incoming links, page rank, and traffic. Many directories charge a fee for a listing, which is usually a one-time fee. There are many more directories available, but these are some good ones to start with. Your website will eventually appear in the major search engines. Most directories that charge for submissions have adopted Yahoo’s policy of charging only for “review.” It is critical that you read through all of the guidelines to ensure that your website will be accepted.
Writing articles is an excellent way to increase traffic and backlinks to your website. The following is a general explanation of how it works:
1. You write an excellent article.
2. You submit that article to websites aimed at website owners in need of content.
3. Owners copy your article, which includes a link to your website, and use it on their own.
As you can see, the procedure is very straightforward. When other website owners post your article on their sites, you will generate incoming links all over the Internet with no effort on your part. This will not only increase potential traffic, but will also help to establish the value of your website to search engines, resulting in higher rankings.
It is critical that your article be well-written. If not, quality website owners will be much less likely to use your article, which will reflect poorly on you. Most website owners skip this crucial step in traffic generation because they lack the ability to write effective articles. If this is you, take action right now by going to Jason A. Martin and clicking on the “Articles for your website” link. Articles can be generated for you for a small fee, and you retain full rights. Simply slap your name on it and submit it to sites like ContentTycoon.com, Ezinearticles.com, goarticles.com, and others.
This is possibly the most important step of all, and it requires no effort once your article has been written. The outcomes can be extremely rapid. Many articles on the internet are poorly written, so it is critical that you do not base your writing style and perception on the work of others. While many websites that sell articles claim to “edit” them, it is only a cursory edit.
The goal is to increase the number of links from relevant websites. For example, if your website is about hot dogs, you will want links from websites about hot dogs, eating, hot dog buns, hot dog toppings, hot dog contests, and so on. Obtaining a link from Joe’s Engine Parts will not help you much and may even harm your search engine rankings.
After you’ve come up with a list of words and phrases related to your main topic, go to your favorite search engine and look for them. Visit the sites that appear and attempt to get your link on them. Some may exchange links with you, others may offer a link on their website in exchange for payment, and still others may simply say no. Continue your efforts.
10 Ways to Boost Web Traffic
Internet traffic is the lifeline of any website or e-commerce business, and if you’re an internet marketer, you already know that getting good traffic isn’t always easy. However, there are some simple and effective strategies for driving high-quality traffic to your website, and the majority of them are free or low-cost.
1. Traditional search engine optimization.
Because it is free, this is possibly the most cost-effective way to get a large number of customers to your website. A website with a high ranking for even a moderately popular term can receive thousands of visitors per month. Visit any SEO forum or article database to find hundreds of free search engine optimization tips and tweaks for your website.
2. Pay-Per-Click (PPC) Campaigns (PPC).
Almost all of the major search engines provide Pay-Per-Click advertising. This is an excellent way to drive targeted traffic to your website, and with bids as low as $.01 per click, it can also be very cost effective. Although Google Adwords and Yahoo Search Marketing (formerly Overture) are the dominant players in the PPC market, some of the smaller search engines, such as ExactSeek.com and GoClick.com, offer excellent deals.
3. Traffic Exchanges.
Traffic exchanges provide a website owner with an instant, free way to increase traffic to his or her site. Traffic exchanges can take many different themes and forms, but the underlying principle remains the same: I view your site, you view mine. The ratio of sites you view to sites you view can vary depending on the individual exchange, but it is recommended that you find one with a 2:1 or better ratio. Traffic exchanges also provide a multi-tier referral program in which you earn a percentage of the traffic earned by affiliates you bring into the program. Traffic Swarm.com, NoMoreHits.com, and StudioTraffic.com all provide excellent ways for website owners to increase traffic, or you can simply search the term “traffic exchange” in any search engine to find an exchange that works for you.
4. Link Swapping.
Link exchanges are an excellent way to increase web traffic, and the advantages are twofold. Not only do you get traffic from the linking website, but you also get better search engine placement with each link pointing to your site. Reciprocal linking has always been an important component of effective search engine optimization, with more emphasis being placed on the quality and quantity of links pointing to your site on a daily basis. Make sure your anchor text contains the keyword(s) you want to target, but change it up every now and then so that all of the links pointing to your site don’t say the same thing. This gives your links a more “natural” appearance. Linkalizer.com and Linkmarket.net are two free services that can assist you with your link exchange campaigns; alternatively, you can visit any SEO forum or article/ezine database for more information.
5. Banner Exchanges.
Banner Exchanges operate on the same principles as Link Exchanges, and depending on the banner you choose to promote, they can be very effective at attracting targeted web traffic to your site. Look for ratios of 2:1 or better, as with link exchanges, with some banner exchanges offering a 1:1 ratio. The banner you choose is critical, as most internet users ignore most banners they see. Your banner should be catchy and compel the user to take action and click it right away, but it should not be so flashy that it turns off potential customers. Most banner exchange programs also allow you to buy banner impressions for a very low price, usually a few dollars for thousands of impressions. This is an excellent way to get your company in front of a large number of customers while also increasing “brand awareness.” Some free banner exchanges that can provide your site with immediate advertising and traffic are Click4click.com and ThebannerExchange.net.
6. Write articles.
Writing articles is a great, free way to promote your online business, and it can bring in a large number of targeted customers to your site in a matter of days. The important thing is to submit your article to as many databases and directories as possible. Hundreds of thousands of webmasters and other internet users search these article databases and directories on a daily basis, usually in search of quality content for their own websites. Every webmaster who reprints your article must include your resource box, which must include a link to your website. Not only will this give your company a lot of exposure, but it will also help your search engine ranking by providing a free one-way link in your article. are well-known article databases that allow for free submission and quick approval.
7. Paid-to-Read Promotions (PTR).
Paid-to-Read campaigns are a low-cost way to get real, guaranteed visitors to your site quickly. People are paid to view your site for a set period of time with PTR campaigns. This is not the most effective way to advertise because most PTR campaigns are not targeted. It is, however, an excellent way to build a low-cost opt-in list or ezine subscriber base. You can usually send an ad to all of the members of a program for a few dollars. It is always a good idea to look for PTR programs that are well-established and have a large database of members. The number of subscribers and other statistics are usually prominently displayed on the main page of a program’s website. Donkeymails.com and Maxprofit.org are well-established websites with thousands of members and low advertising rates.
8. Email campaigns and safelists.
Email campaigns and Safelists are yet another excellent way to boost web traffic. These campaigns can range in price from free to hundreds of dollars per email blast. Although some advertisers appear to be wary of using email due to spam concerns, if you use a proper third party or safelist, you can have targeted traffic to your site in hours.
9. Create your own opt-in list.
This is an excellent way to attract your own group of ready-to-buy prospects to your website. Finding content for your list is as simple as searching any ezine or article database, and giving something away is a simple way to get people to join. Another method for growing a list is through viral marketing. Sites like ListFire.com can help you quickly build a large list with proper advertising.
10. Purchase Web Traffic.
There is no more “hands-off” way to drive traffic to your website than to simply buy it. Pricing for high-quality, targeted web traffic can vary greatly between sites. It is recommended that you look for web traffic campaigns that provide targeting to your specific audience as well as real-time statistics. This allows you to better manage and track your advertising budget.
As you can see, with a little effort and not much money, you can immediately bring quality website traffic to your site. Although not every technique is appropriate for every site, pick a few that work for you and watch your traffic skyrocket.
Creating Backlinks to Your Website
There has been a lot of debate in the SEO community over the years about how to build links to a website. The debate is especially heated right now, as Google rolls out its “Jagger” update.
Let’s start with an explanation of what we mean by inbound links, also known as backlinks. These are links from other sites to your URL that, when clicked, take the surfer directly to your site. The basic premise is that if high-ranking sites link to you, you must be important and have valuable content, and thus you should rank high. Pagerank is the method by which Google ranks websites, and it can be seen as a green line on the Google Toolbar representing ranks 0 to 10. According to Google,
PageRank makes use of the web’s unique democratic nature by utilizing its vast link structure as an indicator of an individual page’s value. In essence, Google considers a link from page A to page B to be a vote for page B cast by page A. However, Google considers more than just the number of votes or links a page receives; it also examines the page that casts the vote. Votes cast by pages that are “important” in their own right carry more weight and help to make other pages “important.”
Important, high-quality websites receive a higher PageRank, which Google remembers each time it performs a search. Of course, important pages are meaningless if they do not match your query. To find pages that are both important and relevant to your search, Google combines PageRank with sophisticated text-matching techniques. Google examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query, going far beyond the number of times a term appears on a page.
So, to answer the question, “Does having inbound links to your site help your site’s credibility,” and thus visibility when searched, The broad answer is “yes,” but with several important caveats that we will discuss in the following sections.
So, if backlinks are generally beneficial, particularly from high-ranking sites, how do we obtain them? The first and best way is to have such fantastic content on your site that all of these high-powered sites want to link to you. The disadvantage of this method is that it is slow and requires a significant amount of time and effort on your part. But don’t worry, whenever someone attempts to create a level playing field, there are always people willing to provide workarounds.
The first was reciprocal links, in which you state that you will link to a site in exchange for them linking to you. That goes against the original concept, but it’s not too bad because how many of these kinds of links are you going to set up? Actually, some people have created thousands of such links between websites, which may or may not be what Google intended!
However, as a result of Google’s emphasis on link popularity, the concept of link farms was born. These are sites that link to other sites solely to increase the number of links to their own. You can get thousands of links to your website for a few dollars. You bet it’s too good to be true. Google despises link farms and considers these links to be spam, and will actively penalize sites that use them. As a result, the first rule of linking is to avoid using link farms. The second rule is to avoid using a large number of reciprocal links; Google can easily detect this, and the “Jagger” update that is currently being rolled out appears to be particularly focused on penalizing sites with a large number of reciprocal links. The verdict is still out on whether “themed” links will be treated similarly. “Themed” links are links to websites that are very closely related to your primary topic. When you think about it, this makes a lot of sense and is far more likely to be based on true content-based linking.
Another thing we believe Google is looking at is how quickly your site acquires backlinks. If your site is only a month old, it is difficult to imagine it gaining 100 genuine backlinks in that time. As a result, the third rule of linking is to ensure that your links are built in a realistic manner. Google is attempting to ensure fairness in all of these ways, which is why new sites are frequently held back in the results pages.
Finally, we should mention the directories, which will help you improve your ranking.
To summarize, having a quality site that other people want to link to is by far the best way to get links. So, once again, we return to content. If you provide quality information, more and more sites will link to you over time, and if they are in the same business sector as you, even better.