How To Select Colors For Your Website

Simply altering a website’s color scheme can have a substantial impact on sales. Have you ever encountered a website with an unusual combination of print and background colors? If you want to experience a headache that twists your eyes, try reading yellow text on a blue background. This is because black text on a white background is the optimal color combination for reading, both online and off.

And because it is even more difficult to read text on a computer screen than it is on paper, we must all be particularly cautious when selecting colors for our websites, lest we experience less-than-optimal site traffic and repeat visitors.

When designing or redesigning a website, the color scheme should also be influenced by other, less obvious goals. It is essential to recognize that different colors evoke different emotions, are associated with different concepts, and convey different meanings in different cultures. For example, green is frequently associated with freshness or wealth, which is fairly obvious when you stop to think about it. However, this is true of every color, and some of the emotions and concepts are more subtle. For instance, white is associated with purity, simplicity, or goodness, and purple with royalty or sophistication. Moreover, each color carries both positive and negative connotations.

The emotions and ideas that you associate with particular colors may differ from those of other people, but there are common threads that run through each hue. Here are some:

Red:

Positive: Sensation of strength, power, action, and sexuality
Negative: rage, aggression, impulsivity, impatience, intimidation, conquest, violence, and vengeance

Yellow:

Positive: Caution, brilliance, contentment, organization, Spring
Negative: critique, sloth, and cynicism

Blue:

Positives: tranquility, love, acceptance, patience, comprehension, cooperation, comfort, and loyalty
Negative: fear, chilliness, passivity, and melancholy

Orange:

Positive: Perseverance, courage, self-assurance, friendliness, and cheerfulness, warmth, excitement, and vitality
Ignorance: Ignorance, inferiority, lethargy, and superiority.

Purple:

Positive: Royalty, elegance, and religion
Negative: shattered or ominous

Green:

Positive: Money, health, food, nature, hope, growth, newness, soothing, generosity, and receptivity
Negative: Jealousy, avarice, restriction, guilt, envy, and disorder

Black:

Positive: Dramatic, refined, devoted, and serious
Negative: evil, death, ignorance, and frigidity

White:

Positive: Pure, simple, decency or cleanliness
Negative: blind, wintry, cold, and remote

A primary objective of marketers is to evoke feelings in their audience. We are aware that if we can elicit an emotional response from the people we are marketing to and communicating with, we have a greater chance of convincing them to purchase our products. The internal struggle between logic and emotion is typically won by emotion the majority of the time. By carefully selecting the colors for our websites and other online media, we hope to evoke a specific emotional response that will increase sales. Choose your colors accordingly.

In addition to evoking emotions, colors can also convey messages or concepts.Its primary colors are blue and purple, lending the site a sense of security, sophistication, and comfort. Each page’s primary header is a rainbow-colored image collage containing the word ‘Tickets’ in white capital letters. In addition, much of the website is white, giving it a clean appearance.

These colors were chosen based on our client’s target audience and market, as well as the messages they wish to convey to the rest of the world. If more than two or three colors are used, things tend to look a bit chaotic, and the impact of any one color is diminished, so we typically use only two.

When I am unsure of which colors or color combinations to use, I frequently begin experimenting, then take a step back and consider what my chosen colors are communicating to me. After designing numerous websites over the years, I’ve realized that, when in doubt, it’s usually best to go with my gut. You would be surprised by your intuition’s creativity and accuracy.

However, if the client already has an established brand, we will always match the website’s color scheme to the company’s original hues. It is unwise to have print collateral in one color and the website in a completely different hue. Every marketing channel must maintain a uniform appearance.

Due to the fact that website visitors use a variety of platforms, monitors, and screen resolution settings, the colors you choose for your website may not appear identically on all of your visitors’ monitors. Because of this, there are “Web Safe” colors that are more likely to appear identical regardless of the user’s computer, monitor, or settings. Numerous graphics programs, including Adobe Photoshop, allow you to select only “Web Safe” colors.

Keep in mind, however, that as technology advances, Web designers are increasingly able to deviate from the “Web Safe” color scheme. Don’t be overly concerned if you choose to use “unsafe” Web colors; the majority of your audience likely has the necessary computers to view your site as intended.

Whether you are designing websites for clients or for your own business, color selection is crucial. Before making a decision, be sure to experiment with various hues, tones, and color combinations. It’s a lot of fun to experiment with colors, but every option comes with a set of predetermined societal connotations and emotions, so choose with caution.

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