Choosing and purchasing a domain name for your website is one of the first steps you must take when starting a business online. Purchasing a domain name is relatively inexpensive and simple, but there are some factors to consider when selecting the best domain name for your company.
If you have a domain name that gives people an idea of what you’re offering, it will be much easier for them to not only find but also visit your site. For example, my website’s name is www.ClientAbundance.com, so anyone who sees that URL can assume that what I’m offering has something to do with getting a lot of clients.
This is why getting a UNIQUE domain name rather than a sub-domain name (for example, www.WebHostingName.com/thenameofyoursite) is so important. A unique domain name also lends credibility to your website and gives it a more polished and professional appearance.
Another thing to keep in mind is that once you’ve purchased your unique domain name, you own it. So, as the owner of that domain name, you have the right to take it with you no matter how many times you change web hosts. If you have a sub-domain with your web host, the domain name is actually owned by that web host.
Also, if you decide to move your website to a different host, all of your previous marketing efforts will not be for naught because your customers and clients will still be able to find you under your unique domain name.
Your unique domain name can be any combination of letters and numbers, but it cannot contain any special characters, with the exception of hyphens (which search engines prefer!). It can be two characters long or 67 characters long. People are more likely to remember your domain name if it is short and memorable. Simply don’t make it difficult to spell…:)
Another way to improve your domain name’s search engine rankings is to choose a domain name that includes the keywords that your niche is looking for. That isn’t always possible, especially as more people become aware of internet marketing and purchase domain names. Domain names that include keywords, on the other hand, are given more weight by search engines because they are more relevant to what people are looking for. www.howtobakeacake.com, for example, would rank higher in search engines than www.sweetsandthings.com.
One of the most common questions I get is whether or not I should register other domain levels, such as.net and.org. I always advise getting a.com address first. You’ll be losing potential clients and customers if you don’t. The majority of people (and web browsers) will try a.com first. Always keep in mind that you want to make it as simple as possible for people to find you online.
However, you should also consider purchasing the.net and.org domains, just to ensure that you don’t lose traffic to a site with the same name but a different extension. There’s no reason not to, especially since domain names are so inexpensive.
Another thing to think about is buying common misspellings of your domain name. For example, I own www.aliciaforest.com and www.aliciaforrest.com for my name (which I also recommend you register).
Once you’ve decided on a domain name, go to www.powerpipe.com to see if it’s available. If it is, you can register it and park it for free for a year at a cost of $7.99. I’ve been using PowerPipe for over 5 years and have found them to be not only very affordable, but also to provide excellent customer service. If you need it, they also have a free domain name brainstorming tool. (I am not compensated for recommending them; I am simply a satisfied customer.)
So now you know what to think about when choosing your domain name(s), and you have a great place to go to register them. So don’t put off claiming your online space any longer!