Google confirms that the anchor text of a hyperlink is a ranking signal for Google

Google’s John Mueller confirmed in a webmaster hangout on YouTube that the anchor texts of hyperlinks are a ranking signal for Google. Normal anchor texts help Google to rank a page for what the anchor text says about the page. Google is also able to ignore spam links that try to manipulate rankings:

Anchor links are an important ranking signal
John Mueller said that anchor texts are a ranking signal, and he said that Google can detect fake links:

“In general, when it comes to these kind Read the full article…Google’s John Mueller confirmed in a webmaster hangout on YouTube that the anchor texts of hyperlinks are a ranking signal for Google. Normal anchor texts help Google to rank a page for what the…Read MoreSEO – SEOprofiler Blog

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